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Show ' t rill MArC John Hepworth, owner, displays the new sign that will NEW IJMlnIC identify his shop, formerly The Raiment. Bountiful Clothier John Hepworth has announced that remodeling is near completion comple-tion at his professional shop on Main Street. The building has been painted, new fixtures fix-tures have been ordered and a new name adorns the sign out front. FIRST opened almost six years ago as 'The Raiment," the shop will now bear the name of its founder-owner and will be called "Hep-worth's." "Hep-worth's." j John's genealogical work revealed that Hepworth is a I strong clothing name in Great j Britain, (indeed Hepworth Clothiers are found in London, Lon-don, Bristol and Liverpool j today. ) THE name change was adopted partly out of respect for this heritage and partly to reinforce the traditional values inherent in a shop featuring fea-turing quality conservative professional men's wear. Hepworth's is a specialty shop and offers personalized services which are unavailable unavaila-ble anywhere else in the area. Recent studies in the social sciences have revealed the importance of proper dress to success in both professional and business endeavors. USING data collected from several sources, coupled with 14 years experience in the clothing field, John Hepworth has developed a unique clothing counseling service. He has been retained as a clothing consultant by various firms, does appointment work and has lectured on the subject sub-ject frequently. The object of this counciling is to present his clients and customers in the best possible light. JOHN says that the selection selec-tion of the proper wardrobe is as important to the professional profes-sional as the selection of the correct tool is for the carpenter. car-penter. "A good suit, John points out, is one of the most indispensible tools of the true professional." But style, cut and color needs vary from industry to industry and profession to profession. Some colors project confidence, strength and energy, some colors warmth, openness and friendliness. A policeman's uniform projects authority and respect which is instantly identifiable. A professional man's suit should instantly tell us that he is there to conduct business, and what business he is in. These individual needs are seldom served by the large volume clothier, where personalized per-sonalized service is almost impossible. Ninety percent of all clothing is sold strictly on fashion and impulse buying. This often results in- the failure of a man's wardrobe, which studies reveal can have enormous effect on a man's career. FOR THE attorney, "Wardrobe failure" can be directly linked to an inability to convince juries and win cases. For the merchant and businessman it may result in anemic sales. For the executive execu-tive it can mean the difference between landing the big contract and losing out to a competitor. For those of you who are interested in the subject, Hepworth's has on sale John T. Molloy's best seller, "Dress for Success," which is an enlightening introduction to clothing research. BUT John cautions that no two people are exactly alike. An individual who tries to standardize himself to any book will invariably run into difficulties. This is where individual in-dividual counciling is most important. John Hepworth not only knows the general data of the subject, but has a keen understanding un-derstanding of this particular community and its special needs. His is not a formula approach but a personalized service-oriented method designed to present his customers cus-tomers in the best possible light. A refreshing technique in individual sales, engineered to give his clients clear informed in-formed choices and alternatives. |