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Show Vol. 30. No. 3 Sugar House, Utah January 16, 1958 Price 10 Cents S. Calvin Sorensen Captures National Award for Achievement National recognition has come twice within a year to a Sugar House businessman. S. Calvin Sorensen, vice president of floor coverings for South East Fur-niture Co. was honored in Chicago as the store received the carpet Institute Award for retail excellence. In April of 1957 Mr. Soren-sen was named a member of the Retail Advisary Council of the Carpet Institute. The Coun-cil is made up of retailers re-presenting; department stores and carpet specialty stores throughout the nation. The current award to the store and Mr. Sorensen is the highest such award by the In-stitute in nationwide competi-tion among furniture stores. South East Furniture was "singled out for praise for its continuous training program, designed to maintain the high caliber of its export selling staff a.ccl its active participation in such civic organizations as the sons of the Utah Pioneers, Salt Lake Chamber of Commerce, etc." it was announced. Herbert L. Shuttleworth, II, chairman of the Carpet Insti-tute and president of Mohasco Industries, Inc., made the pre-sentation at the annual banquet of the Institute at the Conrad Hilton Hotel in Chicago Janu-ary 8. In making the award Mr. Shuttleworth praised the store as an "outstanding exponent of progressive retail merchandis-ing." He also went on to cite the firm for its "stress on qual-ity and service." f ? " i ? v f 'L 4 - C T4 V " v .t ,. '7t : i A v i . M ...-'.-- ' ' ? i v '- . f . ' - 5 . . . c v ; ' - i 1 ! ? r""x' k ".vi,, - , v" ft: , v f.'.r. ; ..-- " - V " "'. ; ' r-- A ' ; . v .'-- ! hv. - .'g&te&ii - ' ...... - jpf,.,., r,t r t t,ti,;,it1!mtnWn S. Calvin Sorensen of South East Furniture Company receives plaque from Herbert L. Shuttleworth II. Gov. Reports Two hundred twenty-tw- o hu-man lives were snuffed out in Utah traffic in 1957. This bloody record was the next-to-wor- st in all the State's history. It was compiled despite strenous efforts on the part of govern-ment officials, law enforcement agencies and safety organiza-tions throughout the State. Almost a week of the new year had gone by before the first 1958 highway death marred the record. This was a welcome re-spite from the death-fille- d clos-ing days of 1957. Before we become complacent about our new safe driving habits, how-ever, we should look back a year the traffic record for the early days of 1957 was also but driver carelessness later in the year still cost us 222 irreplaceable lives. If we are to reduce 1957's tragic toll, we must have YOUR full cooperation and support. The Governor, and all the State officials, and the law enforce-ment officers and, the courts and the schools and the ded-icated safety organizations all these together, by them? pelves, cannot do the job. With-er', full public support, their efforts are largely in vain, as was proved in 1957With whole-hearted public support, the State's traffic toll can be cut to a fraction of. its, present frightful size as has been proved by experience in Con-necticut and other states. When you take the wheel of a car, you have a tremendous responsibility, for your own life and for the lives of your fellow citizens. ' If you are driving 30 miles an hour and you crash, head-o- n, into a car coming the other way at the same speed you and your Lab Equipment Presented To Westminster Through the generosity of Eric C. Aaberg, general man-ager of the Mountain States Telephone and Telegraph Co., that organization has turned over to Westminster College a motor generator set consisting of a 20 HP, threephase, 230 volt motor and control panel for laboratory experimental work at the College. The generator is a 200 ampere direct current machine, and was formerly used in the telephone system. The approximately half ton of equipment was transferred from the Sugar House station of the company to the college by a crew of students. The generator will be used for la-boratory experiments, including electroplating, charging bat-teries and a number of electra-chemic- al operations where direct current supply can be utilized. The equipment has been in-stalled in one of the engineering laboratory rooms in the base-ment of Ferry Hall on the Col-lege campus. Attorney Talks To Rotarians Guest speaker at the Sugar House Rotary Club luncheon was district Attorney Christian D. Ronnow. "Human Relation-ships" was the topic of the address which was greatly en-joyed by all in attendance, ac-cording to club president Neisen Bank. Furniture Mart Attracts Sugaf House Men What's new in furniture? An answer to the question should be forthcoming when seven Su-gar House furniture men return from the semi-annu- al Furniture show in Chicago sometime this week. Several Sugar House firms sent personnel to the Windy City to get a look at the new styles. Heading a group from Granite Furniture Company is W. B. Richards and Henry Richards. Also representing the firm at the show is Garn Stew-art, Chester Daily, and Sherm Anderson. Heprcscr.ting South East Fur- - niture will be S. Morgan Soren-sen, and Calvin Sorensen. Only last week Mr. Calvin' Sorensen accepted an award for outstand-- ing carpeting merchandising. Ray Xilson has planned -- a buying trip to Los Angeles and San Francisco the latter part ' of January. To The People passengers and the people in the other car will be flung forward towards the windshields with a force of about 6 and one half foot-ton- s more than six times the impact force of a 30-calib- re machine gun bullet. You can figure your own chances for survival under those conditions. If you are traveling 60 miles an hour in your own car and have ny kind of collision, your chances for survival are one in 7. Over 70 miles an hours, your chances of staying alive are "50-50- ". Over 80 miles an hour, even the statistics don't give you a chance to live. When a fast traveling auto-mobile hits a hidden patch of ice on the highway, a tremend-ous force is suddenly turned loose without direction or con-trol. An engineer can under-stand what happens in terms of mass, inertia' and coefficients of friction. To the layman, the net result shows up more blunt-ly, in terms of mangled human bodies. We have long worked on the proven. . theory that "eternal vigilance-i- s the pricfe of liberty". Our traffic conditions have be-come such that eternal vigilance has,.vfeecome. kthe ...pricey of life itself when you are on the high-ut.- v. You have to be more than careful you have to drive 'defensively.- - watch out for the other fellow's errors as well as avoiding your own." These are some of your obvn nvs responsibilities ' as a driver. You have further responsibilities :as a citizen. It is your support that will make or break any program of safety . education, Safety engineering or safety en-forcement. ' .". I hope you will give that sup-port and that we'll both live through ,1958, V;.--.v-- Sugar House JC Set Project -- Plan Party Now is the time to get the facts on flouridation. This was the advice of Dr. Neal L. Adams to fellow mem-bers of the Sugar House Junior Chamber of Commerce at the January 8 meeting at Harman's cafe. In leading the discussion Dr. Adams urged members "to study the flouridation question closely in the event it become an issue in the future." Hope was expressed that members would take the opportunity now to aquaint themselves with as much information on the subject as possible. A film on the subject was also viewed by club members. Announcement of. the annual Washington's Birthday party v.ts mad3 bv club president Frank Mcnsol. The event is c: hod u led for the weekend of February 22 ; witlx.,th3 .location :o be announced later. Flans for the traditional Dh l.sLinguishcd Service Awards ban-quet were discussed but with no' definite date set. , In other club activity, Jay E, Jensen, first vice president, was acclaimed chairman of the Com, munity Survey Committee. The survey, which is expected to get under way' sometime in January, will sample public opinion- - on community needs and projects considered most pressing by Sugar.. House residents. Hoi. School Sets Educational Program Schedule The patrons of Holladay School P.T.A. will have the pri-vilege of attending an Adult Education. Class conducted by Dr. W. Mclvin Strong, Principal of Olympus High Schrol. The subject will be: "Under-standing your, child." and will deal with the relationship be- - ( twecn child, parents and school,.' including teen-ng- e problems. i .The 'Class will be held at the Hclladay; school .every Wednes- - j nay for G weeks commencing j Jan. 22 at 8 p.m. ! Mrs. George L, Crowther is ; President "of the group.-- ' ' . . Science droup ; To Meiet. i A' discussion group on the ; Science of Mind will be held ; Friday at 8 p.m. in the YWCA ! upstairs lounge. Mrs. Pearl j Mathews is the class leader and ' will discuss "Mental Alertness". Lt. Col. Lee Isaac, son of James Isaac, 425 Harrison ave., recerftly was graduated from the Army Command and Ge-neral Staff . College associate' course at Fort Leavenworth, Kan. . |