Show what s tho the use the tha following is going the of the country press these theve days the advertis advertising ing manager of one of the biggest mail order houses in the country in a talk before members of an advertising club chub recently gave some interesting te information on how they secured much of their business he said aard I 1 we have is fl bureau whose duty it is to read ea each feefe i gk the country newspapers from all avei over t the e country there is 60 not t a pd paper bet at 61 any c consequence sequence on in in our trade territory that our bureau do does es not get this bureau looks over these papers and when we find a town where the merchants bre are not adlet advertising in the local paper we immediately flood that territory alt our literature literati lre ll it always amway brings results far 1 in excess of the same effort put forth in territory where local merchants use their local paper the above Is 18 exactly how the mallor mailor mall mail or der houses get their business alright but we 46 always do figure and contend that if a business ahn man is not already alread converted to advertising there is ii little or n no 6 u asb s d it at all talking to him lel let him alone alond entirely todo or more soliciting coaxing growling and whining to land 1 worth of business is a ah rot what the use in time some one else will take up your surplus adae advertising agne space |