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Show Holiday Rent-A-Car Thriving When local residents Don and Beverly Maw took over ownership and management of Holiday Rent-A-Car System Sys-tem in Salt Lake City in April 1980, their Park City friends began commenting to them, "We need personal, competitively compe-titively priced rental car service up here." After almost three years of considering consi-dering the idea -- and considering their desire to do business close to home - the Maws opened a Park City branch of Holiday last month. The new branch allows them to offer cars from a fleet of 95 vehicles to meet needs in Salt Lake City, Park City or both. Among those available are vans and four-wheel-drives often favored fa-vored in Park City, as well as compacts, intermediate and luxury cars. With the addition of a Park for Holiday a reputation foi personal service. "The franchise fran-chise already had a good service record, and we were determined to build on that as we helped it grow," explains Beverly. "Little things are extremely important impor-tant to us, like our ability to see that people are met at the airport and delivered to their rental cars 24 hours a day, quick delivery of cars, separate delivery of luggage if necessary and personal attention if there are any problems. If someone has a minor problem with one of our cars in Park City, we can have a replacement delivered deliver-ed to them from here or Salt Lake City in about an hour." Since taking over the business, the Maws have increased it from 54 to 95 vehicles and have broadened the variety of cars in accordance with clients' (, needs. The number of cars kept on hand in Park City fluctuates with demand, which had grown steadily since the December opening of the branch. Out of town visitors who discover they need a car currently make up much of the business, along with local residents whose cars are being repaired and local businesses that might need temporary use of a van or other vehicle they don't already have. Summarizes Beverly: "Business in Park City is better than I expected, so of course we're pleased. And, it just feels ; good to be doing business and meeting needs in the same town where you live." City branch, located at Sun' Creek Inn in Prospector Square (649-1478), the fami-, ly nature of the Maw's business is likely to grow. Don, in the ownermanager position, spends much of his time in the Salt Lake City office; while Beverly, as Park City manager, has the major responsibility for cars rented out of or driven to Park City. Son Clay Maw, a familiar face to community theatre goers here, is operations manager for the entire franchise. Like many other locals, the Maws moved to Park City because they were willing to risk starting a new way of life in exchange for small town living in a beautiful setting. In 1979, when Don left corporate life at Allied Supermarkets and the family waved goodbye to the Detroit area, they had no idea that rental cars would t become their business. "I had no preconceived ideas of what I might do when we moved here, other than perhaps become a real estate agent," recalls Don Maw. "But then, just before I took my real estate license exam, I found the Holiday franchise for sale." The figures worked, and Maw soon found himself owning, operating and managing man-aging the franchise -- with family help in anything from airport pick-ups to car deliveries to front desk work. It is perhaps the personal family involvement that has enabled the Maws to build |