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Show CO-OPERATION GAINS RURAL POPULARITY Experts Say-It Is Not Remedy for All Market Problems. Demand for Organized Effort Should Come From Those Who Unite to Form Organization Members Must Give Assistance. (Prepared by the United States Department Depart-ment of Agriculture.) . j Much has been accomplished by the American farmer through co-operative marketing, and organized activities are gaining rapidly in popularity in rural communities. While much may be done through co-operation, it is not a remedy for all marketing difficulties, say co-operative organization men .of the bureau of markets, United States department of agriculture. One of the precautions which must be observed in the organization of farmers' co-operative marketing associations is that the demand for organized effort should come from those who unite to form the organization. Another im-oortant im-oortant noint to be ohserved Is that to expect impossible results. Sweep ing claims may serve to attract people peo-ple to the association and may assist in its formation, but unless the organization or-ganization is able to come up to expectations ex-pectations these claims are likely to react strongly. Each tjember should understand clearly that the success ol his organization depends upon him and that it is his duty to do his part. Selfishness and petty jealousies have no place in any co-operative undertaking. undertak-ing. Lack of sufficient business to make operation practicable has caused many failures. A co-operative marked mar-ked ng association should not be undertaken un-dertaken unless the volume of business busi-ness available Is sufficient to make It worth while. As large a membership member-ship as possible should be secured, because there is a direct connection between membership and the support accorded to an organization. Disregard Disre-gard of this fact has resulted In the failure of some organizations. The attitude of farmers in a community com-munity toward ce-operatlve effort cannot can-not be Ignored. If the growers have not reached the stage where they aro ready to give up Individual effort for co-operative effort, failure Is o( course inevitable. the organization should grow from n strong foundation. The mistake is frequently made of attempting to form a large central organization or-ganization before organized effort In a small way has been tried out successfully success-fully and the details of the plan carefully care-fully worked out. One of the causes of failure among co-operative organizations organi-zations is lack of support from members, mem-bers, and on that account every care should be taken to hold them together. Ordinarily a co-operative association should cover only a limited area. If the territory included is too large, the membership is scattered, and It is difficult dif-ficult to keep the organization intact. One of the principal obstacles to successful co-operation is the selfishness selfish-ness of the individual. It is Important Impor-tant that the members understand clearly the purposes, of the organization organiza-tion and the methods by which it expects ex-pects to accomplish the desired results, re-sults, In order that they may realize fully the responsibility resting upon them. The members should not be led |