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Show "I I : I ! VyT' X-2ij57 -47." DKI'.i KT.MEXT STORES M1LF0RD, UTAH Schemes to Collect Good Dollars and Distribute Least Desirable Goods Are Forbidden in J. C. Penney Co. Stores . Noah Webster defines the word "sale" as the exchange of a commodity (nim-liiincli.se) for money of EQUIVALENT VALVE." " NOTE those words, "EQUIVALENT VALUE!" Shakespeare says of "Saleswork" "work or tilings made for SALE; hence, work carelessly done." When an article's, value or intrinsic-worth is EQUIVALENT or equal to its KE;l'LAR pricc,that. price cannot le reduced for so-called "sale" without Io.sis to the merchant and merchants are not in business to lose money! "When the price is high, it is not an "equivalent value," Tlie merchandise is not wortli the price-. Hence, when high prices are reduced it Is merely re-arranging them to where they should have been in the beginning. Thus, it is seen, that the pub-lit- is not. being given the same fair, Just and honorable treatment every day in the year. The .1. C. Penney Company never holds "sales." ..Prices at our Stores are fixed at the bottom notch in the beginning-. m I Hotel Atkin f eft THE HOTEL OF GOOD SERVICE AND HOSPITALITY. S X ROOMS BY THE MONTH AT MODERATE PRICES. OI K J ROOMS GIVE YOU LUXURY AND COMFORT. REMEM- J 1 BER, OUK LOCATION IS JUST RIGHT HANDY TO EVERY THING GOING ON IN MILFORD. t s BEAVER-MILFORD STAGE For passenger service between Beaver and Milford, phone J. C. Rasmussen . Phone 126 |