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Show THE TOWN DOCTOR (Tho Doctor of Towns) f on closed, or that any of a dozen other things might and could happen. The Bame town had a motor traffic the value of which, on a comparative basis, exceeded this ten-year pay roll every year. Yet, there never had been any attempt to capitalize on it business busi-ness which was at their very door a virtual gold mine that required only Initiative and exercise of the mind to be turned into a reality. Every city and town m the country has diligently worked, connived and maneuvered to get hard roads, but after getting them, many are sitting back with their hands folded across their laps, apparently blind to the "acres of diamonds" that these roads have made possible. This may be likened to a merchant working overtime over-time for weeks to prepare for a gigantic gigan-tic sale, expending thousands of dollars doll-ars In advertising to induce the people peo-ple to come to the store on a specified Motor Traffic vs. Factory Pay Eoll Thero la no denying tho valuo of factories to any community. New In-diiHtrios In-diiHtrios and more Industries should bo constantly strived for but many cities overlook or fall to recognize tho real value of automobile traffic. There are thousands of cities and towns with a population ot from 10,-000 10,-000 to 40,000 with an average of 25,-000 25,-000 tourist cars per week (cars more than 100 miles away from their home garage). The potential cash value of 25,000 such automobiles per week amounts to an average of J26.000.00 por town, regardless of the size of that town. Tho business secured from this mode ot traffic Is good business; tho money is good money. Merchandise Merchan-dise purchased by those comprising the motor traffic is always a cash transaction : eoods once Durchased clay, and then failing to open up on the morning of the day designated. If your town is not getting its share of this business, the reason lies within yonr town it may lie with you. If your community is not getting gett-ing more than its share, It is because yon and yonr town are not going after it Business from motor traffic is not hard to get. Apply the same principles princi-ples that a modern merchandiser applies ap-plies to getting business for his store and the results will be satisfactory. It is a problem of modern business, and modern business is a problem of selling. Your town may not have a traffic of 25,000 cars per week, but half-even half-even one-fourth of 25,000 cars, is tarffic enough to make it well worth your while to do something to get it. Get sold on the place where you live and then sell it to every motorist that travels through your community. o aro seldom, If ever, returned' or exchanged, ex-changed, and there Is less over-head per Individual sale. But it is not only the amount of business or the amount of money that is to be considered when a comparison is made wit', a i factory pay roll. Thirty per cent of a factory pay roll Is spent outside of the town through purchases made by mail, going go-ing to the next nearest large town to purchase, and other known practices that keep the earned cash out of local circulation. It has been stated that a dollar of outside money is worth one dollar and ten cents of -inside money. Therefore, a town located on a highway, high-way, or highways that carry an average aver-age weekly traffic of 25.000 cars, has in that traffic a cash asset equivalent to a factory in the town with a pay roll of approximately $2,000,000.00 annually. It is true that factories bring new people to a town, but so do highways; in fact. 20 oer cent of the motoring public is in the market for or can be sold a new location. The publicity value obtainable from the average factory that can be secured is nothing noth-ing compared to the publicity and good will that can be obtained through the motorists. In the past, cities, communities and towns have offered all sorts of concessions and inducements to obtain ob-tain new factories and no doubt there will be many towns that will continue to do so. There are many communities communi-ties who lay claim to the fact that they will not offer concessions, but in most cases, the temptation is too great, it seems, and when it comes to the point that some other town in the immediate locality offers a bonus to secure a new industry, other towns do likewise: in some towns it is the purchase of stock, others the furnishing fur-nishing ot a free factory site, free light, water or power, but in practically practical-ly all cases, there is some inducement induce-ment of a bonus nature that is offered. offer-ed. There is a town in one of the central cent-ral states that recently raised $100,-000 $100,-000 and donated it to a shoe manufacturer manu-facturer as a bonus for the locating iu their town, of a factory with a pay roll of $1,000,000.00 in ten years. Figure Fig-ure the percentage paid for the business, busi-ness, with no guarantee that the business busi-ness of this particular concern would) not slump, the factory thereby being |