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Show VrjHl.Phillipr AN APPEAL TO RADIO STATION CHIEFS 1 Must you link up ballyhoo for breakfast foods with the most momentous mo-mentous news in world history? 2 Must you give us the graphic tidings of a major battle in one breath and a talk on corn plasters or washing powders in the next? 3 Does it never strike you that the height of anti-climax is to follow a dispatch from the tragic fields off Belgium with an immediate boosting of somebody's catch-penny merchandise? 4 Have you ever listened and felt the revulsion that comes when the fellow who gives the stirring description de-scription of the war for the world shifts abruptly into a glorification of peanut butter or a shaving soap? 5 Don't you think, really, now, old fellow, that it jars the great unpitied audience to be flung abruptly abrupt-ly from the European carnage and all its significance into a blurb for a baked bean? 6 Are radio listeners people? 7 And, if so, don't they deserve a break? 8 Do you think Otis T. Whiffle, bending over his radio set, depressed de-pressed and startled by a hair-raising hair-raising account of the fall of a citadel cit-adel of civilization, likes to hear the announcer suddenly bark, "Did you feel low, tired, out of sorts this pp?pay or i j morning? Then go to your nearest grocer and ask for Twihums, the super cereal"? 9 Do you think that what is going on in Europe can possibly have anything any-thing in common with what is going I on in the American cosmetics, hosiery, pickle or canned soup industries? in-dustries? 10 Don't you shiver at all when you hear Namur, St. Quentin, Mons and Louvain mentioned in the same breath with nail polish, wheatcakes, headache pills and somebody's soda pop? U What would you think if a newspaper gave you the first three paragraphs of an account of a desperate des-perate clash in the war of wars and then inserted three paragraphs telling tell-ing how Spiffledorfer's Sausages were the peer of all sausages the world over? 12 What would you think if the caption under a newspaper picture of a shell-torn village was followed by a few lines of eulogy for a liver pill, a $2 watch or a dog biscuit? 13 What do you think are the reactions re-actions of a radio fan who finds a chewing gum or a cooking grease being lauded by the same voice that has just broadcast breath-taking war communiques? 14 Look into this matter, will ya, please? It's got us throwing things at the old portable. DEFINITIONS Dictator. A man whose ambition is to bomb the baby show at Asbury Park. DO YOU REMEMBER Away back when America thought European wars were none of her business? There is talk of sending Senator Pepper to the allies in exchange for two Chamberlains and a good utility infielder. Next year Americans will be looking look-ing back and remarking, "Do you remember away back in 1939 and 1940 when taxes were infinitesimal?'' PEEPUL'S CHOICE I'm sick of hearing the brassy ring Of each politician's voice, And when the elections come next faU, Here's how I shall make my choice: I'll vote for whoever will swear to bring A balmy spring! SANDRA T. HERRICK. Whatever became of Neville Chamberlain? REFRAIN Reading an English novel, I often wonder whether I'll get through without a single "Pull yourself together." Reading the sporting pages, I don't have to go great length Before I learn that so and so "Was a tower of strength." The one that really gets me I'll murder and no maybe. That boss of mine next time he says, "Now that is your baby." CLAYPIPE McSULLIVAN. Ninety-six Now York school pupils pu-pils were found in one movie house playing hookey in a single afternoon recently. It is becoming pretty clear that if education is to get anywhere in this country the schools have got to pay more attention to organ music, mu-sic, soft seals and double features. |