Show J r t 1 This is a a Toaster I Gay Nineties model There was a time when every home had on one f I I 1 Then somebody invented a better toaster HE ADVERTISED ADVERTISED IT Everybody wanted it r and and soon everybody had the type new-type 1 toaster instead of the old-fashioned old grill This i is an Electric Toaster It is jg new and modern Since it was first advertised many people have wanted it itS it- it v S many people have bought it Every day more L.- L. and more mor homes have electric toasters This is an Inventor Re He is inventing an electric toaster I This is an Advertisement It Tt is advertising an electric toaster The advertisement is just as important as the inventor It shows people what the tie new toaster looks like explains how it works quotes its price and tells where to buy it IF THE PUBLIC DIDN'T KNOW THESE THINGS THERE WOULD BE SO FEW OF THE TYPE NEW-TYPE TOASTERS MADE THAT MOST PEOPLE COULDN'T AFFORD THEM Once everybody had a grill toaster Manufacturers knew that the only way to get people to buy more toasters was t to offer them better toasters One manufacturer invented a better 1 f toaster He advertised it THE RESULT WAS THAT ALL HIS IllS COMPETITORS HAD 4 ro TO MAKE MAK BETTER BEITER TOASTERS 8 t E r COMPETITION is what makes one E ro manufacturer want to make a better product than another manufacturer ADVERTISING is the way he tells the public My product than it was before Then of course his competitor improves improves improves im im- im- im proves his product so that he can Competition is what hat is improving i truthfully advertise that his product our standard of living is better too Advertising is what keeps competition So our standard of living is being tion alive improved every day because we are getting get get- THUS ADVERTISING IS ONE OF THE ting better products for the same or orless lOST VITAL FORCES IN RAISING less money OUR STANDARD OF LIVING When business is better in this town has in helping you to know what's going everybody benefits When everybody in inthe on so you can decide what you personally person person- the town knows what's going on all over ally are g going ging ing to do about it all the world each man can tell better how The publisher of this paper wants to toto toto to vote what to buy and how to protect pro pro- serve the community the best he possibly pos pos- himself sibly can If you have any suggestions Read these ads each week Tell your or questions or criticisms dont don't hesitate friends to read them They tell you to write him a letter It will receive what an important part your newspaper personal attention OUR SERVICE IN THIS WAR IS TO PROVIDE THE NEWS AND OTHER VITAL INFORMATION THAT WILL VILL LIGHT AMERICAS AMERICA'S WAY TO VICTORY |