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Show BEAR RIVER VALLEY LEADER, THURSDAY, APRIL 10, 1930. PAGE FOUR CEAB RIYEK VALLEY LEADER Entered at the Postoffiee at monton, Utah, as Second Class TreMat- ter. James Walton, Editor and Publisher at Tremonton, Utah, on each week. of Thursday Published Subscription Rates 9 on ne Year, in advance. Mnntho in nHvsnfSI ?1.00 .50 Three months, in advfnce. To Your Town as well as to your Country PATRONIZE YOUR LOCAL MERCHANTS thusisam, and abroad alone at night he finds comfort and protection in his shrillest whnllest whistle. A boy reprimanded, a servant dis missed, goes away whistling, if he dares. He whishes to express contempt, nad he succeeds, at least, in enraging the object of his scorn. A who commits some hobbledehoy breach of the proprieties commonly bursts into a whistle. Dr. Johnson considered it a "nice trait of character" if one could avoid the appearance of servility by whistling as he went about carrying out the order of another. Why is whistling, like so many other human practices, restrained in society by unwritten rules of eti Is it because melodious quette? whistlers are rare or because to gire vent to one's innermost feelings is considered evidence of bad breeding? In this connection it will be remem bered that one of the first lows of etiquette forbids the man actine like a boy. Dapper Dan Take It From Me Mm VALUE OF A NAME What's in a name ? The answer for Oh, generations back has been "nothing." True a rose by any other name would GARDEN TIME . smell as sweet but try to sell it under From your side of the Poets and philosophers tell of the a different name if you would better Bought this suit yessatisfaction obtained from cultivation estimate the value of a name. paper you might think terday but I just had to and here it is as perThe name of Alexander, Hannibal, of flower and vegetable gardens, but like are showers I'm looking over the April 's look at could wallto Caesar and Napoleon evacuated the practice is not as general as go down fect a day as one could ad column want be wished. In many places there is ed cities, turned whole armies into but dew drops to me. You window wish for has a "perfect much less gardening than there was disastrous retreat, and conquered emyou're wrong. I'm feastwhere I first saw it. see, I'm quite a wise felsome years ago. People have too pires. Those names obtained their day in June" backed the many tilings they want to do with magic from the deeds of their owners. ing my eyes on the SoThere's class inside low, for weeks ago I Because his name might have been right off the map any as a community proposition. People ciety Section for there, Smith would not have prevented window, and out, for I'm their spare time. But the secret of it Fishburns and to went day. from In many cities and towns, however, Shakespeare writing his classic big and bold is none new suit- -it wearing the very kind of in this is all the garden movement has been pushed tragedies and in spite of their commy other than yours truly purchased suit being shown i n nave been urged, in a systematic way, mon names George Washington and radiates good decked out in a Fish-bur- n all just weather needs. But you to decorate their grounds with hand- Abraham Lincoln won immortal fame. I'll Satisfied? suit. Some class, cheer; It hails from some shrubbery and flowers, and some Genius is as accidental as its name. still have time to buy at And yet American manufacturers so! eh? of these communities have developed say Fishburns. an amazing amount of this beautifi-catio- spend millions annually on names. For savings don't hesitate. ' the purpose of estabishing a trade Such towns become noted, and every name business "enterprises conduct and even world-wid- e ad minute of time put in on those flower nation-wid- e beds is no doubt paid for in the higher vertising campaigns. To many manuvalue of real estate that is establish- facturers the name of their product is their fortune, a fortune which could ed in such a town. Home pride is the motive that can not be amassed without the aid of adbest be relied upon to promote the vertising. gardening movement People will us- Modern business has learned that the ually do what their neighbors do, If three essentials of success in merchandising are a worthy product, a you persuade one or two influential trade-mark and an adequate advertisfamilies on a street to spend a little more time and money beautifying ing campaign. Advertising is as escoat of many who and giving the house a fresh their places this season, the majority sential to retail business as to the the desire on the part of live to center paint. do business in a larger of their neighbors would, within a manufacturer. Henry Starr of Mound Springs, in a residence community. year or two, fall into line and do the FOR A GREATER to Garland and Tremonton, motored BlirVl citV. a ft Tnmnntnn TREMONTON same thing. of last week. seek Friday one If of the objectives of a comTremonton should therefore, As respects vegetables, the advanMr. and Mrs. Robert T. Nish, Mr. consideration is to develop the home owning newcomers due with munity to of back the tage yard garden ought and Mrs. Clark Rudd, and Mrs. Sarah be obvious in these times of high possibilities and to secure new resi- given to prestige, good will, civic and A. R. Rudd made a business trip to there should be capitalization social conditions. prices. The children of the modern dents, City, Saturday. the natural assets and other favorThom an majiv valuable selling Malad community do not have enough share on Alvin Smith, under the direction of in the home tasks, and it would do able conditions which abound here in aids which we possess here in Tre- the bishopric an monton which should play their part radio in the placed them good to have some - regular Tremonton. Ward Sunday, Chapel, Up-t- o aius date facilities of all kinds, in residence development, inese labors in a garden and they could was a 1IUUf orwi cVinnld not interfer with where a large crowd of people well do a good deal of its work. But either at hand or in the making, play UU in on the conference, which listening and commerce an our of and old important, folks cannot expect them thus interesting, the profit- the development was very clear. Dewey Lamb also " '. to, labor unless they also are willing to able role during the early stages of our industry. entertained a number of people at his the program. Have we, here in Tremonton, given home, Sunday, Monday and do some stunts with the spade and Tuesday, The advent of industrial enterprises, onnairforatinn to the appeal or the hoe. and many gathered at the home of provided they do not come too quickly, appeals which will create new resi Andrew Archibald, Monday and Tuesor before the community house has riant fnr this wonderful city? ' i day. smile SECRET OF POPULARITY been placed in order, tends to stimuTourists will pass and merely f The members of our ward were ; Many folks, particularly vounsr De-c- late, to a marked degree, home de- at bombastic claims which cannot be entertained here Saturday night with , on velopment once the grouna. pie of reserved natures, worry because proven when the entitled "Bashful Bob," given play Several are in cities in this country, deHome seekers, new residents, they are not "popular." They envy the Fielding Dramatic Co., it was folks who always have admirers and signed and maintained as strictly earnest They expect what is promis- by full of pep from start to finish and a a hnilder denends upon was friends. Many people of superior in residence communities, on the enjoyed by all who was present of other as larger centers, have what is offered to be represented. .Bishop tellect look down on popularity. They R. T. Nish and wife motored ung nature. capitalized that fact and have become, If one disappoints him one makes ieei it snows a too to Lake Salt City Sunday evening to home or residence dis- friendly forever and a day someone be They hold that if a person is to live exclusively, the great pageant that at present to tricts the exclusion and a all become of commerpart who might have sincerely and do his duty, he must cial and was given there. industrial life. . . often antagonize others, and make of the community These cities are little mnrp tlinn parcel himself exceedingly unpopular. one's analysis of a community If Popularity comes in different wavs satellite cities, created as a result of brings forth the fact that one of the In the old days of free liquor a lot of chief objectives is the newcomer, then that objective should be promoted in people acquired popularity by the freedom with which they "set 'em up." earnest, on a sound economic basis. This was the basis on which many We must not overlook the fact that be WANTED MAN WITH CAR To politicians got their start. They were jobs and financial assistance will climate than more sell a standard product Good inalways ready to line up their friends important vastly in iront of the brass rail and have and scenery in obtaining newcomers come assured. Call Leader office. several rounds "on me." Many people to Tremonton. While these latter are 29tf. win popularity by free spending, by desirable and often enjoyable, it is living extravagently and scattering impossible to live on them at an ex- FOR SALE Seed Potatoes (Bliss variety) George Abbott. East Tre casn in an airections. clusive diet 29tf On the other hand many people acCommunities that cannot offer tan- monton, phone 56 more care of take cannot quire popularity by devoting themgible things LADINO CLOVER SEED. Perfect selves to some public cause. College THAT when you buy nationally ad people and absorb them. dairy pasture, a great milk proour of Is not this another phase boys who carry on student activities, vertised products you buy the best will not bloat cattle or sheep. ducer, local situation that deserves the best usually acquire popularity. They are that can be bought John E. Nelson, Corinne. Rt 2. 29 ? solution entitled to it because they have to deits in our of The demand for nationally adver thought people vote much time to maintaining the tised products has grown by leaps and FOR SALE I two bottom tractor reputation of their institution. bounds, because they are of uniform plow( Oliver); 1 two bottom and 1 Similarly in community life. Many quality and always as represented in I three bottom Horse Plows, (Olivers). people acquire popularity just by the advertisements. Enquire at Smith and Rohde, Tremonton. Bing a great deal of effort to public Consumers who want the best, who 3lp activities, often more than superior know the best and recognize gnuine A number of people attended the persons whoc riticise them are willing merit, always read the advertisements funeral services at Brigham of Mrs. FOR SALE Good Home in Tremonto devote to such causes. Many people before they buy. Continuously adver- Sarah Walker, of Brigham. Monday. ton. Call 23. acquire popularity by the friendly tised products have proven their She was formerly Sarah Josephson interest they show everybody, by a superiority. NEW MODERN home for rent. Call Discriminating neoDle and lived here when a girl. winsome smile and cordial manner. Wilson Lumber Co. will buy no other kind. 26tf Mr. Taylor and Miss Robinson, of The dealer who advertises national. the school board were here on busiPeople who live lives I sell all WILL or are not popular and do not deserve to ly known products should be patronany part of the Tuesday. John Schutt, 38 acres at Elwood, at be. Any person can acquire a certain ized, because you are being the finest ness, Mr. and Mrs. George Henry Mar$140.00 per acre. D. J. Borup, Rupert measure of popularity by manifesting products obtainable. shall, and daughter Lena, of Salt Lake 22tf interest and doing helpful things for The secret of success of the Wdinir City, and Mr. and Mrs. Lawrence Idaho. others and performing service for the business concerns is no dark, deep Estep and daughter, of Burley. Idaho, FOR SALE Good building lime community. mystery. They are continuous adver- were Tuesday guests of Mrs. Hannah $12.00 per ton. o Sugar tisers of quality and service. Wolverton. Co., Garland, Utah. I8tfd is a selling service that was of Thorton Advertising Mrs. Ogden Dewey WHISTERS the public is entitled to. It is a con- a Tuesday guest of her mother, Mrs. BIGGEST CASH PRICE paid for Whistling is a boy's own music. It tinuous reminder as to what is on the Hannah Wolverton. Garland hides, pelts, and furs. is as natural for him to whistle as it market and where to buy. Mrs. Alvira A. Rose was visiting Hide House, J. W. Garrett, Mgr., Garis for a bird to sing although the Nationally advertised lines are in her daughter, Mrs. William Johnson, land, Utah. Bell (f. o. b. Detroit, plus charge for freight and phone 146 valley music is not always as melodious, It demand the year around. People pre- at Brigham Monday and TuesCity, 6"tf is as instinctive with boys as throw- fer them because the yrealize that day, returning home Tuesday after- phone 31. Delivery. Bumpers and spare tire extra.) ing stones and raiding orchards and continuous advertising stands for noon. GOOD LOTS BUILDING Sale. For corn fields. And not even when he maintained quality. Mrs. Ida Rhodes, Mrs. Garns and Some right in town, others two becomes an "old boy" does he forget It is easier to sell known nmdiirfa Mrs. Earl, Primary State Workers, blocks out Also two homes for sale. how. Did you ever think of whv he than it is to sell unknown ones. were here Tuesday in the interest of Call Leader office. never forgets how. .Lxperienced buyers know hpvnnd the Primary Association. Like the charm of music that a shadow of a doubt that f or real James Miller of East Garland, was CASH PAID For Dead and Useless soothes the savage beast, whistling economy and satisfaction continuous- in Plymouth on business, Wednesday. Cows and horses. Reverse call has a magic charm that stills the ly advertised oroducta are tha heat Edward Steed fractured his arm Brigham 493J2. tf41 fears and instills courage in the buys. when he had a hard Wednesday night Will buy veal, cows and hogs. Phone youthful breast A boy is never alone People buy the same oroducts time fall while roller skating. as long as he can whistle. At day he and time again because they found 36tf David T. Burnett returned to Salt 44J1. Garland whistles out of sheer joy and en- - them as advertised the first time. Lake City Thursday to receive medi- FOR SALE 1926 Ford, ton truck, cal treatment in the L. D. S. hospital. H. P. John stake and 1 Mr. and Mrs. Alvin Smith and fam- Deere body; Stationary engine Adam ily and Mr. and Mrs. Don R. Lamb, "The Gas Man." 23tf at the Logan Temple, were visitors Good Second Hand FOR SALE Thursday of last week. Mrs. Shrider of Oeden, was in PlyCall Utah Power and Light ranges. Life is very short and your children mouth on business, Friday. Co. Dtf Mr. and Mrs. Parley Archibald and are soon grown from childhood. children Phillis and Melbourn of Tre- WHERE CAN MONEY be invested to FOR SALE One 13 tooth orchard hOME AGAIN B. Y. Westmoreland Let us preserve their childhood monton were Friday guests of Mrs. better advantage than in good farm wheel is back to Tremonton after a 6 cultivator nearly new. One Archibald. Sarah land at present exceeding low prices. days, with a photograph. Alvin Smith was in Brigham City Nearly time to plow. type military saddle, nearly months visit to the old home in Have you new. Both half price. C. G. Adney. South Carolina, returning in time for on business, Thursday. bought yours. We still have some 23tf vhe tpring clean-uMr. and Mrs. Jesse Mason were very good buys. C. G. Adney, Corinne, Corinne, Utah. Place your orders & Co. Garland visitors Friday of last week. Utah. Compton's now for painting, Kalsomining, 23tf A number of our citizens are Phone 130. 31 WANTED SERVICE STATION Corner 1st South and Main Salesman. Blue Light Gas & Oil making things look classy around GET YOUR HOME papered, or painted at $2.00 a room Co., Adam Imthurn, "The Gas Man," FOR RENT Modern their homes in being loyal to the clean Brigham City, Utah house up campaign by cleaning away the and up. Work Guaranteed. Walter Branch Mgr., Tremonton, Utah, Thone with bath and toilet Inquire at Tre- rubbish from the correls and yards, Wilkinson, Tremonton, Utah 80. 102. monton Coal Co. for a Day in April April Showers Society Section Not Want Ads Insideand out Fish-burn- again rainy there. n. mmiMN 4 CALL te OR , TELEPHONE Q - out-shir- ts We FOR A easy-goin- , DEMONSTRATION ..WANT COLUMN.. Of the Dtfl new Ford s a-- 3. It Plymouth is an outstanding value at today's self-absorb- ed LOW PRICES Utah-Idah- $435 up Utah Auto & Imp. Co. Im-thur- n, Childhood Days SALES AND SERVICE Phone 28 Tremonton, Utah Mc-Clell- an Art Music p. paper-hangin- g. Calso-mine- d, V |