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Show H STANDARD TELEPHONES H EDITORIAL ROOM B Bell. 'Phone No. 322 H Independent (two rings)-. 56- 9H BUSINESS OFFICE B Either pho. p (one rjjigj 56 I WHY? H ,Is it that we aro able to positively H guarantee our work? First, because H we do one thing only, but we do that H one thing exceedingly well. Second. H we dd not experiment. We know H every step of the way Third, we fur- H nlsh the best of materials. Fourth, H ve do exactly as wc say. H Free examinations to every one till H January 15 Every one gets a "Homo H Eye Tester" free. The very lowest H rates to all. School children "specially H low. Must be accompanied by par- H ent. All Uils is done by Dr King, the H eyesight specialist, at his handsome new optometry and optical parlors, H C62 Twe'nty-fifth street, near "Wash- H ington avenue. Wm plo "Why m Cheaply- . ' c il& MjJtfflB" N PRESENTING the reductions r , TgltQ IT l tfilvlM vWJrm" M i i i o J t-1 ' Children's fr rtV OGXS SA1E mSSm te i which the Second Floor offers, -7h bu- for , that romai I imW4Wlm ' ' considered. At the outset of the Sg-;;;J- z 1.29 Zl 3.85 1 vflfftjy season we marked the suits and coats' and all the 1 JANuary i , ' mWwf other ready-to-wear garments at prices which'were Infauts' SWeatefS sa, S V ffi f to be the last and'lowest price.' That policy met with instant favor with the aXTZm " " nm!'liW public the sales were large considering the unseasonable weathen But owing to the continued aii esc jux g2c s5 .1.49 1 Vol ' Wl m'' warmth we did not sell as much of this stock as we had hoped. Hence these reductions are from aiTViHo ' s au H.50 ' Q7 a" ??'00 2 9 ? V-. liyP prices which were unusually low at the outset. sTOi . 75C 3vr.ter. . QC s-rs. ... c " --.. EVERYTHING ON THIS FLOOR WILL BE MUCH CHEAPER ' ' ivviisrxixs jjiiiiicir- k3d,ici 1 1 All Goats Cheaper L3 Stylish Waists 3' riUPH For Party'oi7 Street i I ? 4? - Rich messaline silks, veiled Persians, worthy wool materinls, as dfip I " y Choose any coat in the entire stock well as the hue of lingerie waists arc all offered now at keen re- Closing- out the entire line of street and j&Pw&W ? I ? C ladies', misses', children's or infants' coats. ductions. party dresses probably for less than you M&Jthi k. I 1 fW&gkl One line of Misses' coats-misses or . J$& , Sm So could buy the materials. S&mMMMl 1 I -X&ftW small women a variety of solid colors m K& Wk stock &.lO 7lflSSBpSlffifflal I M 'llf values which were up to $17.60, ?8.75. W&W , (W-Hk Choice of any 55.00 ' STREET DRESSES. iM ? I S S$rjMkU Ladies' coats in all of the new mixtures , k ) mS- yA ,11 waists in v fh,s . . , . nf vn' tM!&sm&J$m& s H 7 t mmfl$Wl -styles which will still be good next sea, jAkirH4 1 BtocU.....N J.5 The street dresses are of Panama, iMPfelih S I I miMllmm, son- Ikm&S ?6-00 French Serge' Taffeta' Foulard- Messahne 'IIt ; I ? JffifoH)iJlW ,, o-a - .i, ,oonn W o'oW1 YlWnAxZfik waists in 1Q Heavy Serge. As most of them are of last fUilw!llwt 11 C 'H 1 iBrmmm ? 9.71 23-. 17.25 nLkimllh S year'sNeworkmodelswe predict the style Mi ? I ? Wl mb ,yfWWSi Coats... .JUL 3 Coats... 3 X'W: WW if1 M Choice of any 14 03 Q0 35-00 -I 'T O C S3 $8K W 7 H M&sM IWr50 18.2 c-'4500.. 33.75 YV 'n'1 l SSL"..ta 11.58 SS2-....H.93 U-.. 17.95 M felXl ? mf8!WW'?AWsS&- fd'V All prices uot men- 4' Choice of the Choice o I jj' ffljjfggfa I H jWPwJi,o2i 1475 uSLal sim"ar re- $2-50 Wo?' . .9rA sriaI llT ," V10 lllr'me" SS2- 12.95 Se"L,. 19.95 fi h ? fRWMffiM$iyV&? YW auctions. pure wool batiste mleither plain or tailored effect. Black, pink, Rw- flJ m S H llRMlVV Misses' Coats " whit0 " paetv dresses. J31 ill ffl MW', 7 20 ?' 14 40 "5:5 -fU OW edterS Savings method of call for the stock tang, them gO$ I.M i 'vvuVVr'' ,'y'i"i! $9-00 Coats. ...J .li SISOOCouts. l-t-.H-HJ , ,. , ,. , , . , . ., GvraaJSl vu f lla ?i ! iH S t&VjU'4' 'i a,u v Including the sweaters for Indies and misses. All of the wanted to you now clean and fresh at these sav- jWMM m ? Hi i H WMV "SeCoats...9.95 C0ecoats.17.95 eolom All good styles Mo,t of them Uns season's stock. Choose IfWOrl R . 4 MfiM & ' nu-u , any oi the stock at the following pnees: Ohoc or 2l 76 Cho.ce of ?35 IjOf I Mr'w4fW Q Children's Coats 0ne speclal number 011 whlch party 4 gA jjy 23.35 H JiSlIM V ll If WM For the little tots of 2 to 6 years. we are largely stocked A MM .., W -ft-OU Dresses .Atf.Oef 7.j t I L J 5 ffluklrW1 rn, i " , -, r-uv Pholpoif a - -rx $3 number In pure -J MQ .,lH,i Sgffi ',', ,W- Choice of $25 . Choice of $4. Il8 flffit S KmW'bU tQ 3 20 JrnnCoaU 4 80 wool offered at 1'TtO ! MtW 1 Wt ' 1'fc & Party Q P I.fS IflW - 5 H C MlM' WwA ?K00 Coats.... 0,U $6.00 Coats .. Hr. OU rart Wvl All ' fflSWX-.. ,fife Dresses... .1DUD .Dresseby AflmUtb gfe flj 1W i H S4f-M WEA Choice . if n O Pholpp of D Choice Of tho $3 50 S fj Q '$$$gm&2to Wr fffPfJJ wreHeu.. v , Ja"W "L- C 1 'S4i S4 50?oats 3.80 SS 50 Coats 6.80 Sweaters at k. I O WJA WiP4l$Mi Choice of $30 ' Choice of ?o0 Mm H 5 Xlf. Choice of 3 Ar Choice of 7A Choice of the $1.00 Q J) f JV2& A .V' M8f) UjPiPl' Dresses,... .IS.SfD Dresses .. .Od.dD ? P H ? $5.00 Coats.... J. y 3 ?9 00 Coats . CU Sweaters at O.i -"n?iV S ,HW I H 1 Choice of $1.50 Q PO fcflj$M Fa -'MfJV! ' . i ? Sweaters at do&O fef WwTIhM U ' 1 H Final Suit RpaiiTtion?.? '"Wf I f!More Second Floor Prices ,1 S Sweaters at 4.80 ''fflfaW' fevlliW1 " cH mi i i i i i j- , choice of the $7 oo f-q fff Wuku-F Boys Hats Girls' Dresses Knit Skirts H These are positively the last reductions on ladies sweaters at a.a n u J Jftunty bal3 of velv6t for lh0 gmb drn, nr, now of- Knit petticoats for suits. Mind you, these are garments which will Your FaVOflte Corset JslggARY "1 tl iJtlt t I er in excellent style for spring and even early fall this year. I -J sreen andjed Ji, ucstiou of hnv. r jhem cluded in the sale H S We advise early choosing if you Want a SUlt: the assortment We expect many of our lady customers will take advantage of 3 H f -li -Ji r j 5 4.1 J . this opportunity to supply a stock of their favorite corset. There is - .unat 10 onui uui 01 inc c ljr B Will rapidly decrease under these reductions. to be no exception to the Sale Prices. Redfern, Bon Ton, Warne'r's, , Children question. L, H ? . . Niris, Rengo Belt all are offered at cheaper prices. MillinerV txt i G5c tm S B I " i (' JrZ irilllllll WOOl Knit 5Hp l (TK About 100 suits at this rflS&Sk. V V A Niris of the newest Closing the whole Hm ;l Skirts VW i m 5 price. Reductions averag 8"MV OQ model. ' Having, six Z t !?" ohS", S?2.e.. gOfi JIt fijl. o g ?ne.half on well feif V 7H hose supporters. Extra Distinctive styles of this Choice 0 Knit OS.C made suits in all sizes. MW XI ' r J? Jr (T , , . 4 ,- year at a saving of about $0 00 Wool nA ,1(lll ? iH Vrv"' I W S A C l0nff Skirt' medlUm oue-thIrd' Dres.es SQ 7Q ? fi-MS ;- " - H L- bust.. Rustproof, covered with strong choice Ue g-" I FC dH "ijHwfe$C a yfa o, The final cloarance price on A & coutilc. $1.50 regular. Shawls ?5-75 Wol M i 51 25 drxrb H L ?7''W W lyVo!)a lone- row of new styles. .) Yfo.-S'M y u Dresses, (A TJ Knit jlrltf ? iH f f'im:'Mm 1 " rm-tenals and VT& iQ f T K.M ??r; ST . C ffMfLyWfh L styles that sell regularly up U rZgW && m for slender and girlish Cd In the sale, Including the ?h.00 Wool pmj 5i.R0 .f gQ .H JmMf'''&A to $25. ffWW f 4-r fiffures. A regular 76c silk kinds Tho savings on Dresses. O Sk rts l-tf f MFSfrt''''aB ') " Vi M MhMA il nrir , , , a11 tuese vlH be in keeping cnoice Z CiH mMJtm,tf' ; TTT 1 it m Him L C value made of strong wUn the genoral sale reduc- $G.75 Wool $2.00 q H SBfwfrV 1 fForyUr plck of styllsh mi iMfm $ coutile, with four hose supporters medi- tlons. .Dresses, a."lS SSlti J.eltf H !f 3 TS- I i suits in the newest effects, g? ii4 fjj urn long skirt. Choice iP. Skhts :H 3 WJW-' Ai I Mt? o all of the sturdiest and best MjFfffiM ' Clrmrrrono $S 30 Wool Wtflk l"' 1 QQ fH -4 Ji F materials possible to buy up to J choice lso f thG entire stk at the 3 -- 6.79 SS. l.M - ''Ai:mh1i . ul' v f ,t lmM' I January list of sale prices No matter g0nels,ot of values su.39 Wool .n TTr.iQViowlo CiH ? I ' M'V A reasonable charge must be made for alter- V JM'JPJJ what corset you may select, the sale price sold regujnriy -v Dresses, 11 M Ivmt OIiaAVlS BH 7 I WW''vfcl ' ationB rWifr applies. ' nt 35c to bo ltC Cll0,ce JL-M To effect a quick and jM 1" L'&'t'$F Our object being to raise cash, every sale 4 t V closed out at complete clearance of the H ' Fi'Wlfc must be on that basis. 1 r T , , , . Cotton knit shawls and fas cinat- fel&V 1 1 . JfSK Infants Bands 0no line or Galalea Cl0th ors we offer them at these H S (lffiS P .M A broad showing of desir- JANUARY ((1011 , 'fW Closing out a lot of infants' dies,a0Bi iu,emlly made reductlns. 5H m&RwWsi?A mi If $ Sf able styles in sturdy ma- SALE lUIllUiiaa $? 'A JU" wo01 1,lind5-Unit balls- ijiwhly trimmed. rvs JBcent - H Pi I ! tenal, Suits that bnng or- -Long and short Klmonas, includ. OOTW SSSarg1 1C yTVoS vJR,e.!6l95 S?"?. 13C Wy'W S -15a- dmarily an average of $20. ino thae cotton and siIk. Pattern8 WSiwX at 25c - rb- -" co cent jH ? wfsXSA vF wh,ch were woven for thls sPecIal k?vy2-5sjk Raincoats values 9rf SiiH Y('Mr$A f 3 50noicc of 10 of the best the January Sale Reductions ifYl M UliailtS Ddtil Cho,cc of Uk. enUrQ lne of 8) cent H C W'X''' 1 i SIJJ values of the year inolud- Kinmnas which were 1 $ A'WP17!!) RobeS silk rubberized nUn coats- Values llC lH I liME 1 lvalues up to $30. ffi--?- loS8iW SSM 98C " ST" 5"CM illiwl1' (ftgAt this price we let you nii ' P "" $6.75 Bath 62cH 1I: ; I'i ao frkaU 8uit3T iormerly 25 fi fflMfR Embroidered Robes $4.90 ,0 ZZ "H 5 k'S4C4"3feW 4 i 1 o no matter what former val- J" ;.'Y ' IWfmSv t V if 11 12111 Uiuiueicu ,. p tJKfh mmW i ues were-and this includes the KttM 98 WtWM X J V Flannels offer just one price on Ui. aCB S mUStfo IH21 "tl1" belated novelties and hand-fin- JorT.3.. la$0 Liy n. . f t. , nn , v the entire line of bath robes. w00 rfeH ? rO- ed tailored effects for which this depart- Klmonas which were ps Jtm&$r V 0hoice of the cleau',ex- rhey are regularly marked to values 1 fill H W ment is creating a ' reputation. All high- fo.merly ?3.60 2oG lP cellent stock, without re- sell at $5.60 to b75 Jonu- for jb. ih 1 priced velvet and imported broadcloth suits for . serve at the January sale' pcwin Qf vnf.0 i ? iiLH f , ' are included in this lot. I ' reductions, . , be T:tV o JL (H |