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Show i " " 4- 4 4Wf : 4- M-;M' 4K-! 'M-l- -:-4:J4MK-.:. i I Advertising ! j Is the Sunlight of Business ! X I f :t . I To all th'at is healthy ana j vital in business, it means I t increased strength and growth; but advertising is t a. fierce heat which withers and consumes that which J :;- is unsound. i !i j A business which is not I a good business should not t be advertised. A business which would not benefit J from widespread apprecia- :: I tion of its ideals had bet- , a I ter acquire a new set of J I ideals. ! ! i Published by The Ogden Stajidard-Examiner In co-operation with The American Association of Advertising Agencies v - 'V ' ' 4-5 4 4-4- -I -"4-h-4M"''ee'4'444 Read the Clasttiied Columns for Bargains mEt , MoSMSSiSSSlmS mm mm mmm RaSao IM !9i WR ":V tu: mM |