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Show a ' - ' ; 1 . - ! ; ! . ,a r ''.!' J - I - i---" - r7" 'j .. - N 'y. ; - y, J Xf ; . ' HERALDSre SUNDAY j V, i .' ,. ' v ' - , .. - :r- , i - ! Fall Fabrics Keynote 1 y 47 s'vi-4- U-yY-';y 'Plush,' Tweed And Vibrant Colors Y " - Y Look for unusual (and terrifical Fall, always the season of ele no disappoint ly f excitfng! ) color combinations gance, promises s , . for surprising nubs of bright ments for 1954 with fabrics and for color in staid 'tweeds . the pace! prints The fabrics being presented for more spirited, color-brigthis exciting new season are opu- than usually appear for Fall in v from x corduroys to lent ; v colorful Interesting! everything ""r:-wools. The richness of ? Fall woolens ' Newtmaking- Blends stems .from velvety surfaces. ' additionX In furred an7 upsurge of polished, shimmering look, the fabric story is creattextures, and, other treatments to give them a plushy precious air! ed by .the introduction of blends'. This Fall, the A sudden burst of glorious color upon the Fall scene is always ex blends are impressive alliances of fibers, silk or fur fibers pected but, this year, even color miracle T is unexpectedly dramatic. (Continued an Page set-tin- ht ... ' -- - xin-teres- news-maki- tin ng 9-- A) :i aV I!: J Lh A $h 7 " , Y- 1 I1 - 7 ' 1'J - .. . ! f ' ' j) A y!.:-.v.- BABYl rf - FOR c ' v i .KEEP BABY j ' t i WARM ALL WINTER in 1 Princess Pdt dnd I' 1 i a .1 Togs ' ' ' ' $ Dresses SKtrh Rompers Nitios Crawlers Blankets " ' '- 1 .Kr.- - vl - vi ' CAIls, ' i-- ?- N - sure and register for your Free Blanket Be s - MATERNITY WARDROB- E-7 f Velvet Rates Full1 High in The plush" Jook of fall this season, begilnswith and is high- lighted by, the lavish use of velvet. .:. 7 - ; The i terrific endorsement of f tw'eed, as the key fabric of the V season in classics and dress- ; 7; . r t ' '. WEAR: E long-weari- ng ht Ixpettant Mother j The Friendly Shop for nt ; Corduroy Fashions Are Diversified! i t Corduroy shapes up too, in --- ' .. a gay variety of pants fashions, jumper dresses, ' rain-"we- ar and after -- five sepa -- rates. Much Color, Fabric Interest and Exciting Fashion Detail in Sportswear and Separates Phon384-- J 32 North 1st East . 5 t ri.,-' , - - . ' solid-colore- s s ' ; - - , - x ed dyed-to-mat- ch --Uy gay-colo- - mm v - : ' v." ... Cabinet Sewing ":.. , i ' - " x , 1 the softest of pumps, '!.. elegant in suede . . . " i i .. . v , " 4 , " - , t"'.' " . '11- ; m. wide-circl- -- Thre es ; s, gore-treatme- ',- 1 - " i- . " ... s, - s nt; V.- - gay-into-win- ter hj '0; j 1 L fine-gau- v Vv J with the! Magic Sole for a bonus of comfort ).-- 1 Plushy black snede fits right into die fall fashion ' - I i HCturereadr to be worn the ? v with the new, elegant . fabrics. Designed with all puo; perfection for which we know Air Steps. Complete; with slim, tapered heeilow est throatline, bed-huggi- fit. ng ge I " " ' i ' l! - ss - j :'.;..' ; i - i fif"ll - . . ai - SEE IT IN VOGUE COUTURIER SUIT IN IMPORTED BROADCLOTH BY 'A&'. A, s.w .. X . t r v..v,:,...;-- J ATI ; Why go to Paris when Swansdown brings you the most beautiful suit of .the year all curves and carved outQf magnificent Blin & Blin imported satin broadcloth. You've got to seeMt on you to appreciate it. -- Y I f JfM Yj t ' - ! . ,otai and tH errtCe - f X V -" Wf of oVJ i f- L 3 Li id like-leathe- rs - . ' 1 "3 uite a find t ar ... t-- - ! 3 I VOGUE ? For fall too, yduUsee a Tiew entry into the warmer r, corcoat field, with with insulation duroy taking milium linings. i There's smart coordination for your corduroy fashions) litwith clever ' handbags tle, casual caps . . . T - type vests and weskits slipons and other important accessory notes of the season. ... ed ! A Seen )n ... , 4 .1 wvT-x.wx- Versatility . . . color . . . fabric Knit dresses move out of the rounded' out without the "pants" d, and a wide variety from which "classic" period to become in- chapters. . . oil to choose are the important high- tensely more exciting in finer conversation -- ' printed they're and designed with lights of the separates collections yarns, more dressy detailing and color-splashcostume-rightnes- s. verve and whimsey in Ber-for casual, and sports wear! No to can be ranch muda shorts separates story pants. The important look is beautifully interpreted- - in jerseys, tweeds, hopsacking, flan and nels, wool with rabbit-hai- r, calls for that up wear These are the "solo velveteens; portant touch of velvet It is used ists" that will create harmony as piping, button trim, for jcol- with skirts, blouses, sweaters, 7 lars, cuffs and pocket flaps. weskits, jumpers, pants and shirts I Velvet with satin make a com- matchmates. blnation that places even the Jackets offer the most novelty short-skirtfashions in the lux- 4 are irresistible in their clever and ury class. and treatments . . . big, shapes on the more f. The velvet collar curved-collbarrel jackets . . . dress formal or suit y f especially blazer-cut a of I variety styles in on blacks or charcoal, gives rich The Romans' established wine knits, bulky: chinchilla, jersey, i. accent to crepes, silk baratheas, growing in western Europe after t wool broadcloths and again, on Caeser's conquest of Gaul 2000 tweeds and flannel . . . bold-platrim, pop1 : !tatin. lumberjack types 7 " years ago. lin zip jackets and of course ) j leather jackets: from fitted styles Machine-Writin- g to boxy models in soft capeskins . . .jmd suede. . . . No is complete story separates Modern in de- without a decided .'.'3 '.Tv:...r.;r-:":.- emphasis on sign, this sew- - the skirt; picture. Yes, fashion ing cabinet, skirts the Fall collections with a when not In use, bevy of beauties. Taking impetus serves as an from the fabrics used attractive serv- this season,exciting skirts are pencil-sliiceable writing trumpet-flare- d or of v desk. beauty. spacious draw "Kick-pleatknife and accordion ers provide am- pleats, button, ple room for pocket and stitched detailing; -' accessosewing glitter-trimlittle fur touches, x-- V.. .ries, stationery contrast fabric accents all and ' correspond. ,1 to skirt add 3 excitement 4ff designs. . I T ' ence with a j Here to stay for a colorful, fourth for addiwhirl are jumpers. tional supplies. With fill-i- n dickies, sweaters, . I'"- A matching-fin-is- h blouses and shirts they can be .j,-,stool with dressed down'- - or up . . with leatherette cov- bare shoulders and lots of er in harmoni- jewelry at the ears, neckline and ous shade is arms. ' also available lambs- In woolens, with this ma- wool, zephyrs, orlons, vicara, ny chine, at Singer lon and cashmeres the sweater Sewing Machine story is one of fine detail, cuddly-softneCompany. and a myriad, of color. im- - ? MOTHER-TO-B- I i. 0 Smart, reevroy is tailored in these casuals for the expectant mother. She will find the reevroy a finer and higher thread-couthan its predecessor, corduroy. Reevroy's color and lustre just won't iwash out. The maternity pedal pushers and jacket with red, and white stripe comprises a smart fall ensemble and can be seen at Larson's Maternity wardrobe. coat that goes anywhere, anytime,, the new THE LOOK look of 1954, is a Current favorite at the Gloria Shop. With folded "V" neck and knobby buttons it is fashioned from soft woolen imports by Juliana and is a "must see" for fashion-wis- e t women of today. TOMMIE KNOWS BEST Mothers who see and buy Dan River cottons know they are washable, save work, time and more, important, money! This little miss knows moramie knows best 'Aheni she buys from Fletcher's wide selection of Dan River 'I creations in available sizes four to 12. . - S- V m ' y ; . : $85 00 Mr Step fashkm hjhm comfort of tb Mogk Solo "- ; i - ' '' OPEN TILL 9 P.M. FRIDAYS Free Parking A customers in 154 WEST CENTER i PROVCS COMPLETE FAMILY SHOE STORE rear for of building ; . Enter from 2nd North Street. IHtvit ilr r-- ... - |