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Show NEWSPAPER COURAGE In few lines of human endeavor is real courage so necessary as in that of running a small newspaper. Moral courage is required in deciding what to print, and sometimes some-times it is equally necessary in deciding what not to print. Moral and physical courage, however, are characteristic of many newspaper men in whom the element of business courage appears to be wholly lacking. It is lack of such courage which has doomed many small publishers pub-lishers from time immemorial to a life of unrecompensed toil. We fear to charge a fair price; fear to offend an unreasonable customer, fear to maintain consistent business policies regardless of immediate consequences. While other business men unhesitatingly raise prices whenever costs make such a course necessary, many publishers accept unprofitable un-profitable rates for fear of losing a little gross business. There are but three reasons, ordinarily, for a newspaper failure fail-ure incompetency, lack of courage or an impossible field. Marcy Pj. Darnall, Florence, Ala., Herald. |