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Show Does Advertising Pay? - Well, Mr. Wrigley, who manufactures a spearmint gum, hasn't much doubt a-bout a-bout it. He has built up a business almost solely by the use of advertising. One item of his expenditures is the sum of $1,250,000 a year for card-space in street car?, to say nothing of his advertising adver-tising in newspapers, magazines and on bill-boards. Thus he creates a demand for his product on the part of the gum-chewing gum-chewing public which literally compels the dealer to keep it i stock. Everybody can remember when Bee-man's Bee-man's Pepsin gum was a great seller; but the minute the manufacturer began to "economize" on his advertising, that minute the sales began to fail off. An !, by the wav, what has b.co ne of the once popular remedy. Frog in Your Throat? It enjoyed a tremendous sale so long as the advertising campain kep: up, but who ever hears of it or buys it today? It is the same in little busine-s as it .s in big business. A merchant cai build ud a prosperous and growing trade oy liberal and persistent advertising, and he can lose that trade by resting on his oars and trusting to the reputation f his ttore or the wilderness of hi nersonal acquaintance. Manchester Press. |