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Show LEHI FREE PRESS, LEHI, UTAH and Checks Next on Program plaids EDDIE, THE AD MAN s wise to wmwutu b-- By CHER1E NICHOLAS HE wlLL SERVE nou BErrea sou cau teu. frft t : f &ty i 'jt, 7-- 1 ' keepers arb -- iuey AOvert.se -- l VHO THE AMftmOUS STORE v as f r'H &h known package medicine whlcn af-- ' Self-Pity ford economy and convenience, aad which re so esseatial to our everyday Uvea. There Today we take onr family reme- and do dies for granted as naturally as we j : :, i w - A A Romantic Origin of Package Medicines jt -- Hs is plain to be seen that plaids, P.checks and stripes are making rap jtriiJes toward the center of the age. Nor Is their vogue connnea tt int one phase of fashioo. The In- toence of these colorful deslgnful id felt all along the aw' beach togs, iporti outfits, tailored suits and daytime (rocks even onto the most formal pjtlernings is being iM from bathing tt evening gowns. attention In this are keying up the turned their Having firecton, designers node to a dramatic point, tuning it, as hour of the iiay, on midnight festivities. Beginning early in the morning plaids ud stripes are scheduled to make tbelr appearance In the form of ador-ibl- e little gingham frocks to which ire given an added charm via fresh As looking pique and organdie details. to stripes they are choosing the very chic crinkly seersucker for their avenue of expression. Go Into the smartest dress shops and you will see more tunning plaid and striped wash frocks than you have seen for seasons and Bwere, to every Into scenes of Kasons past. For later In the day the program tarries to a series of charming plaid foolens which are delightsomel.v youthful in their make-up- . Two such ire Illustrated In this group. The model to the left Is of lightweight fail; colorful Scotch plaid flannel with white organdie trim. The wenrahle less of this attractive dress for Informal daytime occasion Is told at a 1 r " lance. ' Some of the most Interesting romances will be found In the march of industry; for back of nearly ev- I The plaid for the other dress to the right Is more modest In Its tone. It Is a one piece though It gives the ImGreen and pression of a metal decorate It. The collar and cuffs are of eyelet emproldery. As yon will see by the Jaunty scarf and beret pictured, millinery, as well as our suits and our coats and dresses, Is Inclined to follow a checkered career this season. Matching sets such as this are one of the smartest fads of the present moment The com binatlon Is black and white In this Instance. The pompons of the same wool yarn add a touch of coquetry to the headgear which is most fetching. However, the group Illustrated does not begin to tell the story of plaids and checks as they are now being featured. To see plaids in a full measure of glory, one must vizualize the stun ning new swagger coats which are made of soft woolens which are patterned In big bold plaids, the anibre plaiding being especially goodlooking. The continued call for striking con trast, which is more than ever In sistent for spring, has proved an urge to designers to make up either gor geons plaids or demure neutral checks with plain material Outstanding for spring are the ensembles which top a dress of plaid or check woolen with a r coat the lines of which How loose from the shoulders, with the plaid or check of the dress repeated In a conspicuous scarf. two-piec- GOWN IS BACK IN The iecade accept the air or nnshlne. Most package medicines were origl tally prescribed by that beloved In dividual, the memory of whose self sacrificing life Is most beautiful the old family physician. Being pre scriptions of merit which produced e8Ults, they survived. They became much In demand and consequently nuch prescribed by their originators. Perhaps the demand grew so rapidly that the old doctor fonnd himself unable, with his limited equipment, his modest kit. te fill the need. Often he, Bome'ime as slsted by his kinsmen or friends, pre pared to meet the demand by a quantity production, that the meritorious prescriptions might receive the widespread use which thel" popularity Justified. Then came years of toll, hardships, risks, struggles; with life's earnings and life's efforts Invested. Eventually the laboratory and the machine entered the picture Whether an individual package medicine has been on the market for scores of years, or whether it is the more recent product of medical re search, a large proportion ,of pack age medicines In general are based upon solid scientific knowledge, and deserve the confidence of the public. Proprietary remedies which can ease human suffering, mitigate human distress, or add to human health and physical efficiency, at a price within the reach of the poor man's pocket book, are Indeed worthy adjuncts to American life, as well as American commerce. They can be safely re lied npon," as Lord Bacon expressed It, "to tune the curious harp of man's TRIUMPH SPCRT , ld If S5S.5:-:-:- riCX-B- P Bronchl-Lyptus.- Oi-ic- nui ni rtre' area tasdleal aililea. 1 Tn .. " aarllilt ..X ctaMM ieotlf uo ih mm4 tbw-outh- toot CAI 3tmb la (omiraL Vaa tfc.as.anan. EI Mirador . . . The lure of the desert . . . Lazy days . . . criip exhilarating nights. Sunbathing . . . tennis . . . golf . . . riding . . . swimall facilities for recreation and health. ming Write for cfttcWptfre booklet Director WARREN B. PI NN EY, ... M8I'I At your druggist's. For FREE sample, write to 732 Ceres Ave., Los Angeles. 111 rSH5VaYTlT 1 NEW ARE STRESSED tm should take Dr. Pierces Favorite rraamptlcs. Mr. Roy Sheho of tet-- mi "1 h4 maim SL, tuk. and wu troubled, too. vita braktkmwe&kocav Or. besta I taking i Pierce's FaTonit Preocrlptioa aad my hatha wttk continued tooa nailed to improve I atoat and vcB. I Ibia medicine antil I consider tt tht awat reliable feminine taaJc Sold and ntmae then tt." by dracsia. Writ Dr. fllnta, aWIala, H, X tits arat arnptonu ( cold, chat youf ajmwa of ooatMtloa. Cold knl aa and thrltaM ut clotted ! latMttBM. A cup m " Anti-knoc- redniaf etwmiits drains, backache or sideache. At doctor. He said I had bronchitis and told mother to get soma Bronze Color in Pump Will Guide and Protect Buyers Offers Long Mile k age and Improved Conoco catarrhal 11 OcrlleM prod need a net. n - Ztftf$0&L rrW?f WnJVW Lpj XjxAy yLf''g i lr - aff jf V f-:- I B flr Y fT II vj a g'f'jgaT jjf ss:;jff AJH ! j) ) "t J J) ' f K fVJ tL. I1;"' i Jv' Jj" i ' !SfSBaWfC;i yfiiiimV'j't'iiii!' ii' iin'i"f'''"'"nii' iinjaifiiiiiv m am )M"'''M lllrtSK'1"l"''''''-- ll J"1' H"1 .MW444twwy,tww---- v NEW BELT IDEAS FASHION WORLD By CHERIE NICHOLAS tea gown relic of the mauve is back in the fashion spot fight For tea for ten or dinner for two has revived its trail-Unes. The 1932 version, however, slim, slinky and the last word in ic No ruffles or flounces mar its feple lines; no "fashion froth" the style world ap-w- In its design. Nothing Will Help You So Much to Win as to this Gas in Your Car luxurious fabrics to gowns. Jewel-tinte- d ered Id fur fashion these new velvets bordand laces draped over Wmmerins silks are favorites. The ees are simple and fitted, sleeves or drooping, while the skirts closely about the hips and sweep ato a train. se i7 vv Conoco refining chemists Have produced a new, improved motor fuel. No matter how different it is, we must call it for that is the name the public knows for every motor fuel. But this gasoline deserves a "differSpecial name; one that suggests how ent" it is. How else may the public know? Conoco ( ?) Gasoline! If you can give os the name we want, $5,000 in cash is yours. r Being Revived by Designers the abandonment Jwwalsted of the prln skirt, Paris couturiers to have revived the tucked-lwse, which languished for a season, the blouse Is not tucked In, it 2 at the waistline Just over the wrt. i.ii uu ou s" "eriuuie 41 j. me style of fastening them at wp of the back by a short row of Sinn. j" a feature to Permits the blouse "ww the head. J, ora Beads be noticed, as to be slipped Suggested Splendid Neck Warmer bea,1S StniT1R fKe'her by lit til dil ttn.,1, C0Ir,er nre Js a"0" as ,f of the angorn might . -- ..,.,,, e ai Sana;!.... mroai, ntir ror otn a wnrn ttle circle under the J,rms in nrt tnkes care of bones so t0 those "nrortunate ftwiPh . . Uctt. KnatiL , 3 , t ,,w 8 18 h!U'e ,hp,n- - Tne bpRt "om hUe aml ' rl,!,,'r- nuf mat he hn,l to match particular wtnb - stand." daytime dress is to finish It start from swagger which ha a dark green crepe m4.i irw.Uin" 1 styled of in IU an almost invisible patterning to trend the show The sleeves weave sc Is being modified fullness which the comlna se stronglv advocated for newest type. In of son The bell is as yon arrangements metal that the in word ee here is the last jirdlc ends fastening The scnrf a men) r,n lially drawn through waistline. R.v matching those at the trapping metal Intest the way. the are which adorn the new costumes with handsomely "lend copper. They shades which the tangerine and brown fnshionahle. so are now Patternt for Spring Li,le Shirred fl Cu,es' H.t. "fie hats of closely "'"I"' feature n new jthnde jt thntii"' bartlcnlnrly mimrt with el nr Srown They til the head reven' new slant over the ffd '.0 altogether Intriguing. 4 tW those $5,000 more will be divided among who suggest the best slogans to describe it. What we seek is to make motorists "under- ' 1 rtf thf, PRIZES T-R- -Y 4 lucked-in-Blou- 75 CASH collection First look at spring silk o discloses that a Inree percentage t woven patterning and ( printed of crossbars on the ra , Ids. stripes and checks, order the In being f rn.pularity named. varl-mon- s To describe the"difference"you must know the difference. To know the difference you must feel it in your motor. The man at the Conoco station will tell you the exciting facts; official contest-in- f give you, free, an blank. Prepare yourself to produce the winning words. Fill your tank with this know why your gas. Within 10 blocks, you'll to us. worth be $10,000.00 words may ormation-and-ent- h VJ ry GRAND PRIZE foe WINNING NAME 74 Prizes for Slogans . . describing tlie Instant Start-in- g, Lightning Pick-u- p qualities of CONOCO'S New Gasoline. SLOGAN PRIZES: 1 PRIZE OF 1 PRIZE OF ...51,000 ...S ...$ ...S S 10 10 15 15 15 750 PRIZE OF 500 1 PRIZE OF S50 PRIZES OF . $100 EACH PRIZES OF . $ 75 EACH PRIZES OF - $ 50 EACH PRIZES OF . $ 25 EACH PRIZES OF . $ 15 EACH PRIZES OF . $ 10 EACH 1 CONTEST RULESs Names must be not more than 12 letters; slogans nol more than 12 words. Submit either or both on single sheet; plain white paper; one side only; but preferably on official contest information-and-entr- y blank, free at Conoco dealers and stations, Elaborate presentations receive no extra credit. Contest closes midnight, February 23, 1933. Entries must be postmarked before that date and hour. Continental employees, mcmbeis of their families and others connected directly or indirectly cannot compete. Should more than one person submit exactly the same name or slogan, each will receive full amount of any prize such entry may win. All entries become Continental Oil Co. property, and none will be returned. 1 2 3 4 The Company reserves prior rights to phrases and slogans of its own creation, already in prepared advertising. Also it reserves the names "Continental" or "Conoco" gasoline, "C'onogas", and "101" gasoline. Whether or not the winning contest name is adopted, prize money will be paid ; but the Company reserves the if decided more right to use a name of its own creation trade-marlaws. suitable and more protectable under 5 k Get Official Entry Blank from Conoco Station! and Dealers No purchase is required of contestants. Continental Oil Co. executives will be the judges and their decisions final. Winners will be announced over radio, and prize money paid as soon as possible after contest closes. HO INCREASE IN PRICE ADDRESS Alt ENTRIES TO ' 'CONTEST OFFIOA1" Poaca City, Oklahoma Continental Oil Company 6 n H THIS SPACE RESERVED N $5,000 WORD MEW BRONZE high-tes- t FOR and women m middle life who have suffered from heat flashes, nm111!DTHATm wrni was awfully sick andmothercalledthe timm akd I d nervousness, far "I New Volatile Fluid Perfected by Re search Laboratory Marks Advance J in Motor Fuel Standards J sput-secox- X who have beea made miserable with periodic pains or America's Foremost Desert Resort I (I A WOMANTS WEAKNESS rOUNG PALM SPRINGS, CALIFORNIA typegasouhe! 1 we give ourselves amount of self-pit- y day in and day out There Is no need for it, no justification. Self-pitIf we are honest about it, always sounds like a measure of whining. Things go wrong, or we think tbey do, and we begin to get a feeling of resentment which frequently develops Into an attitude of self-pitIf we let that feeling grow, our sense of proportion, and certain ly our sense of humor, will be on the lean side. You cant pity yourself and have a right balance of things. Many good resolves and wise de clslons have been turned to so much emptiness by giving way to self-pit- body." rfcOHOCO SCORES (I are many things we think that are futile and stupid, and one of the worst of these is the our health, Moreover, tt affect whereas a fine and vigorous fight will more likely put na firmly on onr feet London Tit Bits. three-quarte- 1933. Western Newspaper Union. TEA ery product which gains public acceptance Is the very human story of somebody's Ideal, ambition, ingenuity, enterprise, disappointment, strug gle and final achievement of the goal of success. The privations and hardships which accompanied the early years of the development of package medi cines are an important part of the History of our nation. The public seldom appreciates the doubt the ridicule, the ostracism and the enormous financial risks which were suffered by the early pioneers in medicines. Their faith, determination and pioneering spirit were responsi ble for developing and bringing to onr medicine shelves those well Has No Value in Trouble A CAN YOU CREATE THE WINNING WORD GASOLINE Oil Worthy Companion of Conoco Germ Processed Motor |