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Show Keep Up Advertising Go After Business R. II. Ballard, President of the Southern California Edison Company, Com-pany, Los Angeles, said' "More new business is what winced wi-nced and not so much talk of depression. de-pression. Spend tho money for new business campaigns and new cdvertlsing, and the results will be surprising. The peoole nave the money and will buy goods, I believe. If somebody has the courage to sell j them the buying idea. ' j He pointed to hic-eas-is in savings sav-ings deposits, gains in new life in- surance in force and increased buying of bonds as evicienr.2 of the j ability of consumers to buy goods if they so desire. Affeeced, how- ever, by the pessimisMc drift of j national comment, the public is j n.luctant to buy and consequently i is binding up a treneiidous back- j lo o. purchasing power. ! ri hi.; backlog shoul l and can be j tapped, declared M. Ballard, if American business men snap out cf an apathetic state of mind and employ redoubled efforts to produce new business. This is not the time, in his opinion, to lay off salesmen and cut adver'ising appropriations. |