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Show BELOW EQUATOR It is common for- a wealthy liitii! American Id purchase Jive or six autos at a lime, great ropes of pearls, diamonds sapphires ami rallies. This is Ihe most interesting fad hroiight from his latest South American tour ly K. M. Xew-jnan, Xew-jnan, travelogue led lll er. New man is enthused, and with good reason, about the possi-hilitics possi-hilitics of (rade between I niteil States and Latin America, Amer-ica, particularly Argentina, lie figures that South Aineiica has a purchasing power three times as big as I'Ynnce's and ten times as big as Japan's. There's a market worth going after. Ten years ago, when New man visited Smith America, he noticed very few American autos. On his recent trip he found American cars by the thousand. .Our autos are so popular south of the equator that they have practically driv en the cars of all other nations , off the market. Xewinan says: "Contrary to the popular impression, South Americans have great pride in their personal per-sonal appearance. American collars, .shirts, underwear, hosiery, ho-siery, shoes and hats find great favor. American min ing pictures pic-tures are the only ones shown. Mary I'ickford, Douglas Fairbanks, Fair-banks, Charlie Chaplin and Jackie Coo-;:n are as well known in South American cities as thev are ill our own." (jood news, that we are finding find-ing such favor with our neighbors neigh-bors to the far south. Argentina Argen-tina is an especially logical market for the American man ufactunr, Lecturer Newman believes, because: "The people peo-ple of Argentina are the most extravagant race in the world today. Their extravagance excels even that of the Lussian nobility during the czar's regime."" Newman says that Argentine women, when they appear in public places of recreation, aiv so dazzlingly appareled and hejeweled that they eclipse in splendor even American women. wo-men. All of which are surface sur-face indications of enormous natural resources and national economic productivity that will place Argentine Brazil also in the top ranks of world powers. pow-ers. Many of us are so hypnotized hypno-tized watching the decay of the old civilization in Europe that we forget there's a mighty new-civilization new-civilization rising in South America. Argentina, in some ways, is the key nation of the world. Psychologists know that the epidemic of world restlessness rest-lessness that culminated in the world war cropped out first in Argentina in the form of the tango, mother of jazz life. Salt Lake Telegram. |