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Show KNOWWHATYOUBUY You Can See Quality and Quantity in the Local Stores. PAYS TO TRADE AT HOME The Purchaser Must Take Mail-Order House Goods on Faith Keep the Money of the Community Commu-nity at Home. When tho consumer buys morchan-dlso morchan-dlso ho Is Interested In threo things quality, "quantity and price. When ho goes Into tho store of his local mor-ohant mor-ohant ho sees tho goods that ho Is to pay for displayed boforo him; ho can detormlno whether tho quality Is first-class, first-class, and whether tho quantity Is all that Is claimed. Theso two points settled, ho should have a fair Idea as to whothor tho price asked Is a fair ono or not. But how Is It when ho attempts to buy of tho big mall order houses ot tho cities? Tho only guide ho has to tho quality and quantity thoy nro offering Is what tho catalogue says, and tho catalogue is prepared with tho ono object ob-ject In view of selling tho goods. When tho consumer buys of his local merchant and finds tho goods ho has purchased wero not as represented represent-ed ho can promptly tako them back and recolvo his money. When ho buys of tho mall order houso In tho largo cities ho has practically no rccourso but to tako what ho gets and look pleasant at tho results. It Is cheap goods and short weight that Is making mall ordor houso profits. They can buy but llttlo, If any, cheaper than your local merchant 5au. KIrsi-quallty, standard morchan-dlao morchan-dlao Is manufactured on a vory narrow nar-row margin of profit, but tho mall Drdor house can win and pay big dividends divi-dends on enormous capital If they can sell to tho people an Inferior quality and short weight quantity of morchan-dlso morchan-dlso at tbb prices thoy ask. Your local merchant could do tho samo thing, but you would not buy tho samo goods of your local morchant that you buy of the mall ordor houso at an oqual price Hero Is an Item clipped from tho Parma, Mich., Nows which shows tho nefarious system of the mall order concorns, and how thoy vlctlmlzo tholr patrons: "A fnrmor purchased two sacks of binding twine ot a largo Chicago catalogue cata-logue houso, and upon Its nrrlval this morning n ball was unrolled and measured meas-ured with a ball of Plymouth twlno sold by local dealers, when It was found that tho Chlcngo article was Just 300 foot short of that sold nt homo. Thoro bolng ton balls In a sack, It will bo Beon thnt the' fnrmor lost 0,120 foot, or ovor a mllo of twlno on two sacks by not buying at homo. Then, too, tho mall ordor houso product was of an lnforlor quality, being full of knots, and ono farmer standing near during tho measuring process remarked that It would novor work on a blndor. Now wo wish to ask you, doos It pay to trndo at homo? It thoro Is anyono who Is skeptical of this story, just call and wo will show you." Parma, Mich., Nows. Bankrupt stock, merchandise that rollablo Jobbers would not handle bo-causo bo-causo of Its poor quality, tho rofuso of tho factorlos mndo ovor Into cheap merchandise. Theso aro tho things tho patrons ot tho mall ordor houses nro buying. Here Is an extract from an artlclo that appeared In tho Sioux Falls, S. D. Lcador: "Tho mall order houso selling vohl-clos vohl-clos by tho cataloguo route, Is moro than a pirate, It Is a turkoy-buzzard. It takes tho freaks and failures tha, hav died for want ot real morlt, and trloi to stlflo legltlmato business by selling tho embalmed remains at a reduced re-duced prlco, "Tbo wholo uofarlous mall ordor sys-tom, sys-tom, fn so far as It relates to vehicles, almost the exceptional ordor that !: Is conducted on tho theory that It la posslblo to tako an Inferior job and foist It on n credulous pcoplo by moans ot a reduced prlco and tho honest reputation established by tho Meritorious original which It shamelessly shame-lessly carlcaturos. Thoso methods havo been crowned with success solo-ly solo-ly ky reason of tho fact that mall or dor houses put moro skill, cnorgy and money Into advertising than do the manufacturers to whom tho Amorlcan people are directly Indebted for the best vehicles on tho faco ot the oarth "Tho mall ordor business Is tht quack doctor ot commorco. It promises prom-ises much and guarantees nothing Tho directions nro nlwnys on tho In sldo, and you havo to buy a non-ro turnnblo package before you can find out whnt thoy aro." A. G. Endorton, of Walter, Okla. writing to tho Shawnco, Okla., Union Signal, says: " Tho mall ordor housoi aro tho worst offenders of tho pure food law that wo havo to deal with Thoy aro tho pcoplo who uso short weight tin cans and every year the Amorlcan public Is cheated out ol thousands ot dollars by this alone. " I seo whoro somo mal. order houses offer paint at about whal good oil Is worth. Now, doos anyone think that a mall order houso can bu) good paint stuff cheaper than anyone elso? "Now supposo you find out what crude petroloum, llko what Is pumped out of oil wells cost. Vory cheap, it It not? That Is tho oil that Is used and what about tho paint Btuff? How about Spanish whitening, with Just enough wlilto lead to Btlck it togothorl Tho question of prompt delivery U I another question which mall order houso patrons should consider. It It filled promptly. Tho reason for this The mall-order juggernaut Is crushing the lives out of hundreds and thousands thou-sands of local merchants, and hundreds of towns and villages as well. When you send a dollar to the mail-order house you are but operating the lever that keeps this death-dealing machine on the move. delay Is that thoy do not carry tho goods In stock, and must purchaso them after your ordor Is received. In Chicago, for oxamplo, no mall ordor house will soil to any person living within tho city limits, and tho roason for this Is that theso concorns purchaso pur-chaso a largo amount of tho merchandise merchan-dise they aro soiling from tho retail stores of tho city, tho proprietors of which refuse to sell them tho goods oxcept upon tho condition that thoy aro not to sell to tho pcoplo ot tho city. Horo is tho wall of a mall ordor victim vic-tim taken from tho columns of tho Crookston, Minn., Journal, which explains ex-plains this point: "Sir: I want to register my kick right horo on ciitnloguo houses nnd tholr misleading methods. I am frank to acknowledge that I havo boon duped to perfection. Tho only dlffor-once dlffor-once betweon mo and tho other victims vic-tims bolng that I am n llttlo deeper In and that I am willing to acknowledge acknowl-edge tho corn. "To begin with, last fall I with her who Is now my wife, decided to purchaso pur-chaso somo stuff to furnish our now home. Accordingly wo ordorod all our furnishings of n catnloguo houso two weeks prior to our mnrrlago, which wo thought would bo plonty ot tlmo to get tho goods around. But by the Infernal planots let mo toll you right hero that all tho correspondence diplomacy, appealing and ploadlng has succooded In landing only a kitchen tnblo and later n mirror from Pittsburg. Pitts-burg. "Our honoymoon hss boon n vory dramatic cxporlonco; cooking on an old gas plato, eating on a dry goods box, sleoplng on tho Moor nnd borrowing borrow-ing a fow necessary utensils ot friends and neighbors. No moro cataloguo goods for us. Wo hopo to got onough moro goods by April 1 to colebrate all fool's day In a fitting maunor." "A VICTIM." Mr, Consumor, It Is to your advantage advan-tage In many ways to buy honest goods at honest prlcos ot your honest local morchant. Soo what you aro buying. Get what you nro pnylng for. Koop tho money of tho community In Vhlch you llvo at homo, nnd build up ;rour town Instead ot tearing it down tor the benefit ot tho mall order OU803 ot the big cities. |