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Show Methods of "Big Business" Must Be Studied and Adopted by Smaller Merchants By LAWRENCE H. WHITING, Chicago Banker. Small merchants who do not study the methods of big business sre in real danger of going the way of the extinct hack driver and ferry boat operator. Every year business becomes more of a science. Then, too, there is a constantly growing trend toward buying in the larger cities. Hard roads make it easy for the customer to go juet ahoul wherever he pleases. If you would draw him to your store you must train men in the methods by which successful merchants are getting ahead in larger cities. You must advertise in proportion to the results you want to nccom plish. You have it within your power to give a degree of service beyond that which is provided by the merchants in the larger city. As additional proof of the need for careful study in the retail fiVld is the fact that, although storekeepers once trained their sons for professional profes-sional careers, business today is at such a high stage of development and competition that it is drafting trained men from the professions. |
