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Show SHE TOOK THE BAIT. IjRee what a wonderful bargain I got by buying out of town," said one of the editor',.; acquaintances recently. recent-ly. It was a bargain, no question about it a standard piece of merchandise mer-chandise considerably below the regular re-gular price list. "Did you buy anything el3e on thai shopping trip " we asked. "Well, a number of things," caiAe the answer. "Oh, no, they weren't such good bargains bar-gains aj this, but good values nevertheless." never-theless." The bargain she got was one of the typical 'loss leaders" that big stores and mail order houses sell at cut rate charging the loss off to sale? promotion. They usually make up on something else. We don't qurrel with their methods me-thods of doing business. But still the editor would rather buy everything every-thing at a legitimate profit from one of our home merchants than to buy where he may have to make up the los3 incurred upon the leader sold to some other shopper. The loss leader may be good bait, but we are not biting bit-ing right now. |