Show Cigarette Smoking Who Was to Know then targeted by an intense marketing marketing marketing mar mar- campaign in the featuring featuring featuring fea fea- fea- fea turing elegant women in evening dresses smoking Lucy Strikes in Cigarette holders Later they have been the target of Virginia Slims The fact is that cigarette smoking smoking smoking ing causes lung cancer Now the tobacco company must try to hook ever increasing number of young smokers to replace the smokers who die of tobacco related diseases each year Because the tobacco companies have untold wealth they are able to spend 6 billion in advertising yearly and also lavishly to pay lawyers and politicians to maintain the status quo Salt Lake Community College Alcohol and Drug Education Department and the Utah Department of Health are cosponsoring cosponsoring cosponsoring spon co Dave Goerlitz former Winston cigarette model on January 27 at in TB In his presentation he will speak on tobacco advertising tactics and the dangers of tobacco Goerlitz was RJ Reynolds Reynold's lead model for seven years Goerlitz appeared in 42 ads throughout the smoking three packs a day until his brother was treated for cancer He says his marketing brief was to attract young smokers ers to replace the older ones who were dying or quitting Daves Dave's program is a review of his personal experiences as a lead Winston Model with one key objective to change the associations associations associations commonly made between slimness being cool being part of a select group and tobacco products Using slides of his work as well as other tobacco products including Joe Camel Dave talks about tobaccos tobacco's advertising advertising advertising adver adver- world and shows what the reality of that world is all about He lie makes four main points Despite what the tobacco companies companies companies compa compa- nies would have you believe 1 the adds are deliberate lies about the real value of their product 2 kids really are the targets of their multi-billion multi dollar advertising campaigns 3 use of tobacco can make you sick and prematurely kill you 4 our best hope to win the tobacco wars once and for all lies with our young people We encourage everyone to come and to listen to Dave and enjoy his hands on presentation regarding the tobacco industry The presentation will be on Tuesday January 27 in TB from If you have any questions feel free to call Dee Dee at |