Show Boo Bookstore k tor B Bu Business B. B rr s re e I Big i g U sin s in e ess S S Jk Y r J t c By C. C Paul Welcker book store sales have risen to an n time all-time high said college book bookstore bookstore bookstore store director Steve Ferre Expansion marketing and enrollment enrollment enrollment enroll enroll- ment are but three factors Ferre said that because of increased sales the store may soon be classified in the large store category which does 3 to 6 million in sales per year Ferre said that he along with others took part in shaping up the new store The architects came to tous tous us and said we are going to give you a new store what do you need We told them what we needed in square footage and they g gave ve us a new section Marketing problems were solved in part by a national company based in Los Angeles that specializes in designing book stores The company designed the store traffic flow fixtures and even the colors This made the book store both eye appealing and soothing ing Ferre also worked closely with c college administration He said College administration worked with us percent I dont don't know that there was anything we wanted that we didn't get With cooperation like this the book store became what it is today Most students will have noticed except the first day of classes each quarter an increase in convenience and ease especially with more cash registers Ferre himself is especially proud We have as nice a book store as any college But will the new space m market strategies increased inventory and increased employee costs raise prices which is what students feel is the bottom line When Horizon asked Ferre this question he commented I dont don't believe you can go anywhere in this state almost in the western states and get a new book cheaper than you can get it here Ferre commented further BYU did a survey on books and they figured they lost 2 to 3 percent in every book they sold With prices on bo books ks f ft I being the lowest in the state where do profits come from then Supplies which is everything besides books is where the store makes a profit Supplies subsidize the text books Ferre would not release figures on total profits for the last calendar year but total sales figures place them just under the minimum sales figure of the large store category The profit margin on products for forthe forthe forthe the whole store averages between 3 to 5 percent Said Ferre were not looking to jab it to the students However he replied state law mandates that the store be self self- supporting Ferre a graduate from with two degrees degree's Associate of Business Management and Associate of Accounting feels he knows and understands students t dents problems and concerns With increased space the bookstore book store plans to offer additional promotions for extra student savings and to further increase student business |