Show Real Estate And Advertising a. a Go In Hand-In-Hand With Eagar by Ed Lile Life Reporting Reporting Layout Editor f 9 t I II I r Randy Eagar Last Thursday I made my usual check into the Points West office to find out if I had any assignments Sure enough Ed go over to TB to photograph and do a write-up write on the speaker in Marketing Kathy Walton Instructor Well being a devoted photo journalist and the reporting layout editor of the best college student newspaper in the West I said to out myself-out loud of co course course- e- e Better get with it boy It may be the the scoop So I grabbed my trusty Kodak box camera and headed for the Tech building I had my Bird Man on so I practically flew over to find out what this assignment was all about Y You o know it was really worthwhile-a worthwhile experience experienc Randy Eagar Eagar- of Eagar Associates had been introduced and was just starting his talk on real estate advertising Eagar and Associates is areal areal a areal real estate office that has grown from eight to fifty employees Hmm this sounds like it will be interesting I thought to myself Might as well stay and hear it out after I snap a few pits Five types of marketing efforts are incorporated in Eagar and Associates' Associates market target Eagar began He described the direct institutional ads as being expensive the indirect as asmore asmore asmore more economical Home pictorials and public service advertising including advertising in in newspapers Free editorials are occasionally ob ob- An example of a news article was Todd Eagar emerged took a gamble and emerged a big winner Eagar went on to describe other advertisements that include brochures and the Salt Lake Spectrum a prime magazine for advertising Che Check k with the Leader advertising headings put putout putout putout out by the Chamber of Commerce Other types of advertising described as as' being g used by Eagar included advertising for agent firms that bring sales volume into the firm buying and selling for large firms that need to relocate executive employees promotional item give for high producing the agents-the fact sheet and finally the follow follow- follow up p that produces continuous contact with the client aswell as aswell aswell well as obtaining referred lists In conclusion Eagar presented a display of the types of advertising It was about that time my Adidas began me that I was due at the printers to help proofread Points West I departed feeling more edified with the information I I had heard |