Show Van Y n Diver Speaks a at t Utah Tech by Linda Brasil Journalism n Jim Van Diver Advertising and Sales Director at Radio fi f i iiI spoke p K 1 L' L r d i students stu- stu s 1 dents enrolled an Marketing cl classes at Among the subjects covered were how to go about setting up a promotion the use of rating books and radio sales Van Diver used his stations station's promotion with Budweiser Beer as an example He played tapes of 1 radio ads and explained methods of placing posters in key loca loca- He then went on to inform the students of new developments in radio and television technology technology technology ogy emphasizing AM Stereo and playing a a aradio radio especially equipped to receive the new sound |