Show spotlighting Spotlight in g UTAH enticing californians to utah in keeping with the utah publicity and industrial development commissions policy of promoting tourist trade into utah as one means of building great greater prosperity for the state an effort was made during april to turn the eyes of californians toward scenic attractions vacation in utah was the invitation vi issued to more than californians wh wha p attended the california recreation and sportsmens sports mens show held in the gili gil more stadium at los angeles april 11 to 21 the invitation was issued from a utah department of publicity and industrial development 1 booth set up at the show it is estimated I 1 that practically all of the who attended the 10 day levent event I 1 and consequently visit visited edthe the exhibits ts saw the utah booth where a huge placard invited them to spend their vacation n in scenic and vacation areas over of those visiting the booth asked for utah literature such as maps and illustrated booklets and the requests were promptly filled on the spot this much was learned from those who visited the booth that Cali fornias scenic areas are overrun most of the year with more visitors than they can hold consequently the californian is turning his eyes to vacation areas in surrounding states and utah holds the greatest lure that california people think that til trout ut fishing in lakes and streams is simply wonderful in comparison with their home states offerings along this line that california sportsmen who have come to utah to hunt think utahna are mighty fine people that they are operative cooperative co friendly and accommodating and that deer hunting in utah is better than anywhere else in the nation that as a touring attraction utah offers the greatest inducement in the west that thousands of californians will accept the invitation vi issued at the utah booth and visit utah this season that thousands of utahna who have migrated to california are homesick to return and will probably do so this summer visiting scenic attractions en route in addition to 0 the literature distributed from gaarn the booth the official show program carried a full page of uta utah publicity including Go governor maws picture wherein an indita tion was extended to californians to visit utah this season more than programs were sold during the show the importance of enticing the tha californian to spend his annu ff 1 two week vacation in utah lies 14 in the fact that he is only a day and a aalfs automobile drive from thal tha states major scenic attractions and that the average tourist spen spends around 1200 a day while in utah the less driving the average tourist has to do to reach utah the more time he will spend there and consequently will leave more cash in the state enticing to utah A half haff page publicity story along with suitable photographs released by the utah department of publicity and industrial development to the times herald of dallas texas and published on the travel and resort page of the paper on oa april 21 is resulting in a steady stream of texas letters arriving daily at the utah publicity department all asking for literature and more information about scenic and t eurist attractions like lika californians texans are within easy driving distance e of utah and higher altitude with its dry air cool nights and scenic mountain areas is a real drawing card to the folks from the low altitude and high humidity sea coast states state sJ |