Show 0 ONE N E 6 48 I 1 D E D B U alness S t NESS 77 1 mans insatiable quest for material wealth has ha made him so BO self belt centered that lie he has lost the faculty of discrimination cri he views ills big problems from a narrowed and distorted perspective spec tive and thereby i many important factors that would otherwise be obvious when we think away ourselves and lose ourselves in service for oth ers our views are broadened 4 I 1 we lekin legin lei bei to see things in their true tion and relation and life takes on quite a different aspect true service sen ice as we have iino g said before Is something absolutely nevelon novel on narth up tip to the present in that it Is a spiritual undertaking and consists in rendering ren derin an accounting not to an employer but to oneself acts per formed the results being dependent on the motive commercial firms have existed to reap financial returns in the shape of 0 to so called profits and nothing more otherwise they are popularly larl v called 1 lied philanthropies rut but there Is i a guienns and method hy by which commercial un nn der takings can become service sen ice of the bir liest quality orent business corporations as well as individual tradesmen must lie actuated by a new ideal rather than the present new deal which Is proving to ile be a very raw misdeal pos a medium or instrument in the form of their business iu siness by which to serve sen c they must account not the profits to be ib taken out ot of the enterprise in what amounts to a tax imposed upon the co con turner numer hut but rather must consider the increment as a surplus THAT CAN RE BE distributed alion C BEHOT N TO TUB THE PROJECT for the service sen ice it renders them tills this menus means that business buanes r sl shall 11 lie be run not in the interests interest of if stockholders nor even employees except as they are adequately compensated for their talents bilt in tile inter 1 ets of those foil whom it was created to serve in other words ITS cusi CUS i AND CLIENTS C there are two indefensible factors in the ex istance existence ot of any business tile owner or producer and the consumer the employee I 1 is an inter mediate ant and secondary element fun ct ionin as assistant to tile owner ac cording lir dins to the size of the enterprise the contu consumers consume meris ris a to the alie lm sines hs Is is the service or capital of ille hie owner why then should lie not in the th legitimate profits ot of the mutual mitt ial tra transaction the values recel received vied by the patrons of a business lit in the shape of merc lian dise acquired at tile price paid in the trans atooli ofha iter have nothing fodo fo 10 lo with other Y values alues lne cons titi itin the alpa tai pah rt botany af any liu business siness its body of nations nat rons inthe inthe past the patron has been dept ept outside the pale rewarded liy hy 1 often con as leplatt nate prey of the silon sor to lie be taxed tor for all that the some game will stand dut but in a the new order coming upon us its such ill rotten gotten eg kalns ains shall be taken taken from those who have so acquired it webs they come into reali realization n 0 of the true relation of tile the conaw consuming m ll 11 1 and turn their surplus to the welfare and enhancement of those who vrho have been less fortuin fortunate |