Show advertising PAID A large new york department store recently reported that as a result of an advertising campaign in the newspapers its sales increased 42 per cent over last year As business for the past six months has not been considered equal in most sections to that of 1930 this is a quite remarkable result the public is always glad to read about good bargains and values and if they are what they are claimed to be and almost always they are the public is eager to buy the trouble with many business concern is not so much that the public lacks the mone money v to buy their goods or adv interest in those goods as that it has not been informed what goods these concerns concerns offer and how much money they cost |