Show BARTON BROTHERS roadside farm market fruit vegetables fresh from the fields coffins corner on Had haddonfield donfield road it take un an expert to write that advertising copy which the bartons used in a three inch space in their locut local papers but it was strong enough to pull worth of sales in one day the same amount of produce sold wholesale according to tho the terminal market quotations would have brought barton brothers about and they would have bave had to haul baul it to market pay commissions and other expenses and bartons primarily fruit growers had to produce vegetables because the consumers asked tor for them sweet corn a big seller often moves at the rate of dozen a day V A houghton maine will gladly testify to the tha value of at local advertising during the hatching sea son he be sold eggs at a setting the price of table eggs was 15 cents a dozen A few dollars worth of publicity netted 48 extra prost on the egg deal 1 I cant help but believe in advertising he explained heres another reason I 1 spent qa cents for a classified ad after I 1 had sold 10 large dressed cockerels cockerell cocker els for each cadi be cause the return was too small local neighbors bought 30 males tor for breed ing purposes through the 21 word borc al ad paying pacing me 1 I could have sold al most a dozen more it if I 1 had them F C Q crocker Crock cr like many other nebraska pure bred hog breeders bleeders bre eders held two big auction sales a year lie ile sells direct to the farmer now finding it much cheaper and more profitable ad ver does the selling its cheap using small space but even lower prices bring him greater net ne returns because of reduced expense markets patronized by people UV ing in nearby towns can an otten often make good use of newspaper advertising sing a medium which Is especially helpful in moving surpluses at the season said ily 11 P gaston roadside marketing expert of the michigan state college the plan followed by some growers when confronted with a surplus Is to reduce the price on the product in question making it a drawing card to get people to come to tile the market sat loflen customers buy other commodities ina and come gain again and though the grower may make inake little profit brodt on the sale of the featured product he avoids loss and Is doing the thing which will develop his patronage the effectiveness of newspaper ad ver vert tsing depends among other things upon the location of the market the kind of products offered tor for sale bale their quality and price end aid on tile class clasa of people who rend read the paper these fac tors are so variable that the only way for any individual farmer to determine what hat may be accomplished by this means Is to give it a trial advertising opy copy should ie be prepared with the realization that pros customers will want to know what products are arc for sale the prices ch arged and where the market Is located toch loch many blany newspaper dinces it if sup pil d with the essential facts furnish tile the service of some one trained in writing to put them in final form or at toast least make suggestions as to how it emild he be done a iola union olit |