Show ROADSIDE MARKETING by T J delohery I 1 advertising BUILDS BUSINESS HEN hugh nash of redfield S WHEN W D finished selling hla his best beat wa ter teri melons to wholesalers thousands still remained in the fields pondering I 1 n g a bit as to how he could sell them he decided to advertise in local newspapers pit pers for 40 miles around his farm watermelon day screamed the headline of his advertising when dusk settled over his bis farm that sunday there a melon on the place as a large as a mans head store than WO R curs cars had visited the farm and fiobo watermelons water melons brought 00 but that all potatoes squash popcorn and a few other products were w e re bought freely from plies piles near the pate gate where customers stopped to pay fur for the watermelons water melons they picked the way watermelon ray day took hold hot was a revelation to me said mr nash 1 I never dreamed the advertising we did would draw so many people it cost much but it surely paid big dividends it all goes to show that producing what the peo plu 1 I want Is profitable A little time thinking what things wit will appeal to the public often gets you more than months of tile hardest kind of labor in the celd E A ikenberry of independence mo alo was a county agent until he saw he could make more money growing fruit himself than trying to teach farmers nw his orchards produce to bushels bus liels of apples and lie he has 12 acres in pears grapes strawberries and blackberries ikenberry Iken herry on the main road but his roadside market Is well patronized thanks to tits hla advertising local advertising good fruit and a square deal for his customers built up a business that not only takes all of his fruit but hundreds of gallons of cider and thousands of dozens of eggs and countless dressed chickens good advertising Is cheap he said 1 I dont need as much publicity as I 1 did when we started but I 1 keep my name before the public except on rainy days when you cant expect anyone 0 tie to come out |