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Show New Products Announced By Utah Oil SALT LAKE CITY, Utah, March 9 A new gasoline and a new motor oil are being marketed mar-keted by the Utah Oil Refining Refin-ing Company, effective March 10, it is announced by A. J. Badger, vice president in charge of marketing. The new products, Utoco Improved Im-proved Gasoline and Utoco Premium Pre-mium Motor Oil, represent the results of years of study and the use of the latest scientific methods and equipment, Mr. Badger explained. The new gasoline, available in both ethyl and regular grades, is described as a "balanced" "bal-anced" product, adjusted at the Salt Lake refinery for superior performance at all seasons and refined for maximum efficiency in the intermountain area. It will give quicker starts in cold weather and more power on long drives in warm weather. Cars in lop operating condition will receive greater mileage, Mr. Badger pointed out. The new oil "washes your motor while it works," Mr. Badger said. It represents the culmination of years of research re-search in the use of detergents which give longer life to truck and passenger car motors, he explained. Exhaustive tcrts throughout the country have demonstrated its effectiveness, he added. Utah Oil Refining Co. is advertising ad-vertising the new products extensively ex-tensively throughout the ter.V tory beginning March 10, Mr. Badger announced. A series of meetings was held in all divisions Tuesday, March 7, at which products distributors dis-tributors and station operators were "schooled" on the new products, which will replace Pep 8S Gasoline and Vico Mo-I Mo-I tor Oil, the marketing of which I will be discontinued. The name ' "Utoco" for both brands was decided upon for easier identification identi-fication by the motoring public and because it signifies the , producing company "Utoco" for "Utah Oil Company." i |
