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Show S.H. Furniture Stores Prepare For Style Show Wed. Oct. 15 Sugar House, center of furniture fashion in the state, is all set to welcome the public October 15 when furniture stores throughout the state open their doors at a furniture style show. The event is sponsored annually by the Utatfi Furniture Association. Associa-tion. There are six stores of fine furniture located in this locale including Ideal Furniture Company, Granite Furniture Company, Ray Nilson's, Southeast Furniture Company, Sterling Furniture Company and Rockwood's. Each of these stores as well as those downtown and in other parts of the state will open their doors to the public at 7 p.m., Wednesday, and remain open until 11 p.m. There will be no sales made during those hours but Mr. and Mrs. Homemaker are cordially invited to call and view the very latest in home furnishings and accessories and be entertained by various musical programs in the different stores. Clerks will be on hand to explain the displays and direct the throngs through their particular store. Ideal Furniture Company will feature special displays in their appliance department as well as in other sections of the store. there will be musical background throughout the evening eve-ning Their store is located at 2120 South 11th East Street. P. S. Heilbut and R. S. Telford, store managers, are in charge of arrangements. Functional Group Open stock functional groups is the big item in furniture fashion fash-ion of tlie future, according to the leaders of the Granite Furniture Fur-niture Company, 1050 East 21st South Street. This phrase implies im-plies that customers can choose whatever pieces they desire for their bedroom or dining room set and always be able to add to the group at some future date and still be assured of matching woods, finish and design. There will be, for example, several size chests of drawers to choose from several styles of vanity twin or double beds, etc. Night stands, dressing table stools, odd chairs or extra chests can be purchased as needed. The customer cus-tomer buys what he wants or needs with the assurance that he can add to his furnishings in trie future with perfect match -and harmony. .. In addition to this display of open stock functional furniture, Granite Furniture d i r e c tors have arranged for several "spot" displays in the store also. Elegance in Furniture The homemaker with a love for the truly beautiful in period furniture will be interested in the elegant window display that will be the main event of the style show at Ray Nilson's, 19S8 South 11th East Street. The window will become a bedroom in a lovely 'home with the furnishings fur-nishings being imported Italian walnut hand-carved and finish-. finish-. I ed with a rich mellow sheen. The head board is diamond-tufted in green satin. The chaise lounge is. handsomely upholstered uphol-stered in a deep rose satin damask. da-mask. Milady's dressing table boasts a skirt of imported Swiss net. The interior of Nilson's will present a colorful picture in home decoration with its unusual un-usual presentation of various room arrangements. Spotlights will be used effectively to emphasize em-phasize the finer points of period pe-riod furniture. Ray Nilson's is in its fourth year in Sugar House arid Mr. Nilson is owner and manager of this popular store. Dual Purpose Furniture J. Gordon Sorensen has announced an-nounced that the managers of Southeast Furniture Company feel that one of the most important im-portant things in new furniture is the trend toward modern lines with the emphasis on dual purpose pur-pose furniture. Southeast Furniture Fur-niture Company will offer the owners of small homes or apartment apart-ment house dwellers a handsome hand-some array of furniture attractive attrac-tive in line and finish and yet compact so that available furniture fur-niture space in the small room is utilized to best advantage. Waste space or over crowded quarters are unnecessary with this new type of furniture. Interior In-terior decorative is highly improved, im-proved, too. There are love seats that become comfortable beds by night; commodes that hide clothing, linens, china or what have you behind cleverly designed de-signed doors. Special feature for the musical musi-cal entertainment of the crowds that will pass through the doors of the Southeast Furniture Company, Com-pany, will be Ethel Hogan Hansen Han-sen on the organ and Barbara Shurtleff on tile vibraphone. Hawaii Calls Native Hawaiian entertainers will provide music and dance at the Sterling Furniture Company, Com-pany, 2051 South 11th East Street, on the night of the Furniture Fur-niture Style Show. Richard W. Madscn III, store manager, has arranged for 13 windows of unusual un-usual furniture arrangements in modern and period furniture. This store will stress sectional living room furniture with sets available in 20 to 30 different covers, material grades and colors col-ors determining the final price. There are chairs and ottomans to match and the couches are sometimes in two pieces and other times in three and can be used in various combinations. Also a thing of the future which directors of the Sterling feel is furniture fashion noteworthy note-worthy is the new square lines of Chinese-modern. Unique use of upholstery, drapery and rugs as backgrounds back-grounds with miniature furniture furni-ture pieces arranged thereon will show the housewife of today to-day interesting interior decoration decora-tion arrangements. Richard W. Madsen III Is the fifth generation in his family to be in furniture business. His father, R. W. Madsen Jr., is owner and manager of the Sugar Su-gar House store and the new Sterling store at 35 W. 3rd So. The family now owns five furniture fur-niture stores throughout the state. They were organized and have been in the furniture business busi-ness since 1875. Mr. and Mrs. furniture is being be-ing featured by Rock wood Furniture Fur-niture Company Wednesday night. Vanity tables are exelt-I exelt-I ingly new at Rock woods and I there are twin chests one for him and one for her that are j used side by side to form one long, handsome unit. Another display sure to attract attention at Rockwood's is the two-one living liv-ing room furniture of ultra-modern design. There will be tlirre styles . . . the Air Flow, the Skymaster and the Comet and the color combinations are vivid and unusual. Lim-.-iI Furniture Men Assist Two local Sugar House furniture furni-ture executives are ably doing their part, on the state central committee. The busy merchants are Ray Nilson of Ray Nilson Furniure Company, and J. Gor-don Gor-don Sorensen of Southeast Furniture Fur-niture Company. |
