OCR Text |
Show AD CAMPAIGN BIGGEST IN HISTORY WEEKLY-PAPERS-PRINT 300 MORE. ADS THAN IN THIRD VALUED AT $1,764,235. War bond advertising in the recently re-cently completed Fourth War Loan, exceeded eyen the previous' totals of the Third War Loan and was by far the biggest advertising advertis-ing campaign in history over a similar period of time, according to figures released thia week by the national director of the war finance . division of the treasury department. Ex-clusive of radio figures which are still in the process of bei,ng compiled and will be announced an-nounced later, the report showed an advertising campaign valued at $11,866,221.11, in the five weeks period. In every single medium of advertising, the report showed an increase in the number num-ber of insertions, compared to the Third War Loan, which was the previous highwater mark. |