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Show And now in a blaze of honor! FURNITURE MART WINS NAT'L AWARD This week the South East Furniture Co., was awarded the brand Name Furniture Dealer of the year award, according to Horace A. Soren-sen, Soren-sen, president of the firm. The store competed with hundreds of others throughout the United States to win the awafd, one of the highest award3 given in American retailing. The award is given by the Brand Names Foundation, Inc. of New York. The award will be presented to Mr Sorensen at the annual Names Brand banquet to be held April 16th at the Waldorf Astoria in New York. Mrs. Sorensen will accompany him. In the Brand Names Competition, Com-petition, South East Furniture was one of 25 winners of all categories chosen. To make the selection, a panel examined presentations outlining the activities of each store during 1957. More than 600 retailers were finalists in the competition. comp-etition. , The organization consists of Mr. Horace A. Sorensen, president; pres-ident; S. Morgan Sorensen, vice president in charge of promotion and sales; J. Gordon .Sorensen, secretary and treaa- urer in charge of customer and employe relations; S. Calvin Sorensen, second vice president, pres-ident, in charge of floor coverings; cover-ings; and Maynard Melville Sorensen, assistant secretary and treasurer in charge of office procedure. Mr. Sorensen also gave great credit to Peggy Elton Gunder-son, Gunder-son, editor of the company house organ, the South-easterner,, South-easterner,, for her work and contribution toward the presentation. |