Show BANKERS association stimulates advertising I 1 the american bankers associations advertising department reports rapid progress of 0 the uso use by banks of 0 the informative bank newspaper advertising prepared by it tor for members to assist them la in rebuilding public confidence and good will lu in their communities the central theme ot of this advertising service deals with the essential line alno of 0 economic and social sery service that all sound banking inherently renders the depositor and the pub lie the report says showing that it Is not banking laws which make banking useful and sale safe but that it Is honesty and skill in management under private initiative the advertising department Is supplying about a thousand members ot of the association with newspaper and other advertising material the newspaper material totals about advertisements annually the growth of the work of 0 the department Is shown by the following figures on september 1 1931 1934 the number of 0 banks being served regularly each month was tho the total number on april 1 1935 1936 was wl as an increase ot of regular subscribers bers or 19 49 per cent |