Show TWO RULES EULES THAT NEVER FAIL there are just two important lules iules in advertising one rule Is to begin it and the ol 01 ier rule is to keep it up and there has never been beell be en a ease case where anybody made a success in ili advertising who ignored these two simple rules the time to advertise is all tile the time for there are always people who want to buy what a merchant has to sell in every store there are goods gooda for or sale that an overwhelming number of people do riot not know are there how are they to find out if the merchant does no not t tell them telling folks in ili the advertising columns what you have to sell sellis is the very essence of sound business and failure to tell them Is ie surely a blunder it matter so much i times are a little off color for people hava to buy things thing a anyhow and dont let this fact escape you when the volume of business is lS curtailed the merchant who does the most and best advertising gets the most of that curtailed curtail trade so there you are newspaper advertising will get aa a good share of thi this thio S trade while failure to advertise wont |