Show Newspaper Ads 40 percent ore effective NEW A survey by the Research Department of the Bureau of has revealed that newspaper ads arc 40 per cent more efficient spot announcements on survey announced on the basis of cost per newspapers have a over daytime or nighttime The Bureau's latest About gives different sets of calculations to prove that newspapers have a superiority of from 38 per to 79 cent over For the survey pointed a grocery ad in comparison with a quarter-hour daytime program single has a 60 per cent A grocery ad in a newspaper delivers women for every women rioters of messages on a daytime network TV A of 41 per It goes a paper ad produces 1000 for against per 1000 commercial viewers of a typical evening TV network a of 38 per The Bureau has produced a publication figures on circulation and and commercial-audience |