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Show , TTpTT r'r'TT'TTV 4 rr) p vnOT p TTTH 1? 0 0 Less than two years ago America faced as frightening a situation as any country at war ever faced. Unless something was done, and done quickly, we would soon be without rubber. that unless you, and all continue to make the preservation of tires a vital personal problem tire-owne- . . . our and home-fro- nt rs FACTS ABOUT TRUCK ANO BUS TIRES transportation will break down up the war production of America. The way out is for you to conserve the tires youve got stretch their life in every way you can. And without rubber, no plane could fly, no tank could move, no ship could sail, no truck could roll, people could not get to work, materials could not move to and from plants. That was the situation the Government and the rubber companies had to lick inside of two years if America was to stay in the war. slow On truck and bus tires, particularly in inter-cit-y service, the situation is less satisfactory. Truck and bus tires are operated under more severe conditions than passenger car tires. They are heavier, thicker generate more heat. They are all too frequently overloaded, must travel on any kind of highway their work requires. Again well be perfectly frank about it : synthetic truck and bus tires now built will not stand all the abuse that the prewar tire would take, especially overloading. Progress is being made every day but overloading which damaged a prewar tire can ruin todays synthetic rubber tire. The Tire Industry is bending every effort to solve the serious problems of furnishing satisfactory and sufficient tires to the truck and bus field. But a serious threat still exists to our most vital over-the-roa- Ho 7na4& Hfcet tjfato JfcfHhtpeAs Do no unnecessary driving. Live up to the government regulation exceed 85 miles an hour. dont Keep your tires inflated up to recommended pressure, and check them every week. Avoid hitting holes in the road, or bruising your tires on curbs or stones. Dont start or stop suddenly. Slow down for sharp comers. Lets see what you think. Right now, there is nearly enough rubber to meet our essential needs. Today, this threat to American victory is merely an unpleasant memory, because Government, the Rubber Director, and a group of industries rubber, petroleum, chemical, alcohol working together, compressed into less than two years a job that would normally have taken a dozen years. But . . . See that your wheels and axles are in line. Switch your tires from wheel to wheel every five thousand miles, and have them inspected regularly for removal of foreign objects and repair of cuts. And Because the public saw huge synthetic rubber plants shoot up almost over night, and heard that synthetic rubber was in large-scaproduction, they figured the tire headache was almost over. most important of all tires as soon as they become smooth. recap your transportation. So remember this while the treads of present truck and bus tires are vitally mportant, the carcasses of these tires have a value to our truck operators, and to the nation, that is beyond price. Unless these tires are made to last and last, there is almost certain to be a breakdown of truck service. Every one of these tires must be recapped the very minute it needs it before any damage is done to the carcass. Speeds must be cut down, especially on hot roads. Overloads must be eliminated. Proper inflation is a necessity. Operators, garage men, drivers, all have a heavy responsibility that they cannot now avoid. These are straightforward statements. The warning must not go unheeded. A new tire warranty recognizes these conditions, but the real job is conservation! le Though not all civilians will be able to get synthetic rubber tires in the near future, you may be one of those who will. Therefore, you should know . . . and remember . . . these facts: Tfato This is the situation today the rubber supply crisis is past, but the long predicted and anticipated tire shortage is with us. Why is this so, when thousands of tons of Government synthetic rubber are now being made? Why is this so, when the rubber industry is producing a tremendous tonnage of rubber products and more airplane and truck tires than ever before? Because, as the Baruch Committee foresaw fact that few tires could be made until we , had our synthetic rubber supply well on the . way, resulted in millions of tires going out of service without replacement and those remaining have less mileage in them. Inventories of prewar tires are gone. Because our military needs are way beyond any- 1 FACTS ABOUT PASSENGER CAR TIRES The synthetic rubber tire is not yet an improvement but it will keep your car rolling through the ,the emergency. In many respects, the new synthetic rubber tires are an unknown quantity. Because the rubber companies must use a lot of their manpower and machines to make bulletsealing gas tanks and hundreds of other rubber products for war, in addition to tires. Because half of todays requirements are for large-siz- e heavy-duttruck, bus, combat, artillery, and airplane tires, requiring many, many times the labor and materials of peacetime needs . . . and finally . . . $ ii I i, HZ How they would behave at the phenomenally high speeds of prewar days is purely academic. The patriotic citizen knows that high speeds wear out his treads far faster than the recommended speed of 35 miles per hour, and drives accordingly. driving over rough roads, and other abuses are bad for all tires but todays evidence is that synthetic tires will stand less of these abuses than the tires you have been used to. ones anticipations. I k V Under-inflatio- n, But, since these tires will be rationed to you in trust for the nation, it will be your duty to take every possible care of them, and to prevent misuse and abuse. Because the manpower shortage hangs over the tire industry as it does over all industry, and there are just too few hands for the job. , non-defecti- ve As we gain more experience with synthetic rubber tires, more and more things will become known about them, and the public will be kept informed. Remember the tire industry, the Rubber Director, everyone is working together with all their energy, as they have from the outset, to keep Americas wheels turning. If you use synthetic rubber tubes , be sure they are properly installed. They should be put into the tire, then inflated, deflated, and inflated again. And they should never be mounted on rusty rims. These problems will be licked when our enemies licked. are Meanwhile, we want to tell you frankly 7m With conditions as they are, and synthetic rubber in its present stage of development, a new tire warranty has become necessary and has been adopted. It applies to all tires. Under its terms, injuries such as bruises, body breaks, cuts, snags, and heat failures, as well as tread wear are not subject to adjustment consideration. Nor are injuries or failures which result from improper tire care or misuse or abuse. This includes failure as a result of overload, excess speed, imconditions.' proper inflation, or other Or when tires are used on rims not conforming to Tire and Rim Association Standards. y, 1 d, your part take care of the tires you've nowl got Do THE RUBBER MANUFACTURERS ASSOCIATION, INC. 5 $ Speaking for the following companies . 4 ft Brunswick Tir Company Tho Century Tiro Rubber Company The Cooper Carp. Corduroy Rubber Company Cupploo Company Tho Dayton Rubber Manufacturing Company Denman Tiro and Rubber Company I H I.Vi Diamond Rubber Company tV it BEEN HOLDING OUT ON ME, MRS. H.f IF I'D KNOWN YOU COULD MAKE BUNS LIKE THESE, I'D HAVE MARRIED YOU LONG BEFORE YOU'VE V t Dunlop The Rubber Corporation Tho Fall Rubber Company Federal Tiros Tho Firm tone Tiro Rubber Company Fitk Tiro Tho General Tho Rubber Company Tho Giant Tiro Rubber Co. Gillette Tiro t ( t RECIPE 1 t t t McCreary Tiro Rubber Co. Miller Rubber Company Tho Mohawk Rubber Company Tho Monarch Rubber Company Co., Incorporated Montgomery Ward Tho Norwalk Tiro and Rubber Co. Pacific Rubber and Tiro Manufacturing Company I ( Turn It in to WIN THE WAR it it I'M SENDING FOR A GRAND FIEISCHMANNS RECIPE BOOK, WITH DOZENS OF RECIPES FOR ALL KINDS OF BREADS AND ROLLS AND A SPECIAL WARTIME SECTION. QUICK JUST TRIED ANO THEY ARE GOOD, ARENT THEY? 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