Show 0 released by western ne newspaper W S pape union rUnion WE THE CONSUMERS CONSUME R S j ray PAY THE TAX OUR legislative bodies lo 10 cal state and national would have us the toms dicks and harrys ot of america believe the greater portion of the taxes they levy is collect ed from the corporations if we believed that we would not object so much to extravagance in government operation in a factual survey ol of corporations po rations made by the american federation of investors it was found that these corporations had paid a total of for taxes in 1940 the tax collector took that amount out of the pockets ot of the corporations po rations these corporations in turn took it out of the pockets of the ultimate consumers and we paid it in the form of an increased price tor for the merchandise and services we purchased the corporations had to pass along the tax collectors lec tors bill it if they were to continue in business and provide jobs for their employees they could not have taken it from their stockholders the people leopla who ho supplied the money to create the jobs for the total dividends paid were only or less than one half the amount ot of the tax collectors bill had they attempted to take it out of the pockets of their employees it would have meant taking from each one an average of the only practical or possible way was to get it back from the consumers the toms dicks and harrys by including it in the pries price of their merchandise and we in the end paid all of it and then some the then some was the taxes paid by the wholesale jobber and the retailer they too if they were to remain in business had to pass on to the consumer the amount the tax collector took from them and we paid it such are a large part of the hidden taxes we pay our law makers tried to cover them up and they succeeded tor for a time at least with a percentage of the people they realize that to levy a direct tax on the consumer of an amount equal to the indirect tax he now pays would arouse a protest expressed through the ballot box they are trying to tool fool all ol of the people all of the time but will find it will not continue to work either in the form of direct or indirect taxes the consumer is today paying close to 3 cents to the tax collector out of each dollar of his income he is working for government nearly one third of his bis working time the taxes of those corporations tor for 1940 amounted d to more than in 1939 there will be a tremendous jump in 1941 under the new tax law and again we the consumers consumer s will pay it all advertising VALUES ron FOR RURAL MERCHANT THE LARGE STORES of every metropolitan center demonstrate every day the value of intelligently use used d newspaper advertising space to insure that intelligent use these stores employ the be best st expert advertising ver talent available they pay large salaries to advertising managers because they know the how when hen and what of merchandising chan dising advertising these advertising experts cannot if they would hide their talents they must display them each day and in each issue of the newspapers in which they buy space every day they offer a lesson in effective merchandising advertising by a day to day study of the copy they produce rural merchants can learn the how when and what wha of effective advertising if and when the lessons are applied to their own merchandising problems the rural stores will find how much effective newspaper advertising will do in the development of home town patronage A study of the day to day advertising of the large city stores will show the rural mor merchant chant the how of advertising and when to advertise what such a study will make of the rural merchant an advertising ver expert RAISE WHAT WE CONSUME W C WEBBER in the northeast johnson county herald at overland park kansas proposes that america encourage the raising of all agricultural products we con sume as a solution of our farm problem it if all of americas rural newsy newspapers apers would support the plan it would provide a solution for the american farm problem |