Show TRUTH about BEER 1 N G by CHARLES B ROTH MONTA IGNES GREAT REGISTER IF everything else that gifted writer michael eqrem de montaigne wrote were to disappear the world would still be indebted to him for his ideas on what he called his great register montaigne was a frenchman who lived and wrote years ago now admired excessively by a few readers hes almost forgotten by the world at large but every time you read an advertisement in your newspaper you do homage to his memory for it was his idea that people who want to buy need some place where they can get information about the products which I 1 others have to sell in Monta ignes time the buyer had to look for the seller arvol the seller had to look for the buyer montaigne p r 0 posed a register to be posted where all might see here the owners of things charles roth they wanted to sell would list them here also those who had needs would list those needs buyer and seller would thus thu s be brought together it was a good idea it still is a good idea E every very airn time F indeed you look over the ads in in your newspaper you express your approval of the idea sellers tell ell you what they have you save time and money because you compare what one seller offers with what another offers you judge which is the better value norman angell the english writer wished that someone had advertised more in england when he set out to buy a horse scraper for some farming operations he had on hand he scanned the advertisements no scrapers he wrote a few manufacturers rs he knew no scrapers later lafer he came to america and in chicago discovered through an advertisement verti of a horse scraper for sale he looked into the matter and found it was made within 20 miles of his english farm that you have a great register coming to you regularly with the days best opportunities to buy the things you need is one of the beatitudes of living in america and in these modern times you do not like mr angell have to fret and worry and search tor for what you need you merely open the pages of the newspaper and lo 10 there right in front of you you find a world of useful things from all over the world the more you rely upon the great register of modern life to help you in your buying the more you get from every penny yo you u spend the best values the best merchandise the best prices they comprise the contents of that useful indispensable modern version of Monta ignes sound idea 0 charles 13 roth |