| Show KNOW THYSELF by dr george D greer 4 DO MOST PEOPLE KNOW WHY THEY BUY THE THINGS THEY DO V ERY few people know why the they y buy this thing or that thing they often rationalize afterward aft erward and give what they think to be the reason but the true reasons are always in the subconscious mind mi nd in the instincts says dr donald laird in his valuable book what makes people buy clothing and personal adornments are sold on the instinct to be admired and to attract a t attention insurance on the instinctive fear of death travel tours on the instinctive craving for romance and automobiles on the instinct to show power and exhibit it through possessions everything we buy has an instinctive basis for its appeal and most of us never realize this an intelligent salesman studies these instincts and makes use of them CP service |
