Show r Q da iolj d 0 M K yi Q k lt e CUL V cl L r Is real eal business u s 1 n e S u v principles of Sales salesmanship mansh IP and advertising can add to 10 profits I 1 the arl of psychology and cna can be used profitably in running fa a roadside stand said mrs a anney masterman of 0 the new york state college of home economics at farmand farm and home flonie week roadside trade in carried on with the motorist so the problem is to attract his eye anti and attention antime in time to permit him to become interested and top stop his car A sign which Is brief easily rend read and striking should be placed SW to COO feet away from the stand draw Att attention antion tile the stand itself may also draw the motorists attention and interest it should be both attractive and tocol fitting into the landscape and interesting in design the stand need not fiot bei be expensive A wheelbarrow painted green and filled with sweet corn and tomatoes may attract moro more interest than a more elaborate stand simple arrangements nn of fruit and vegetables with regard to color and mass make effective displays fair prices and good quality products keep good will for the roadside marketing business and bring return customers roadside stands can afford to charge less than retail prices because of the low selling expense and by so doing build a large volume of business market convenient tile the successful market Is convenient for customers parking space on oil ath sides of the road and space for c cars ars to turn around la Is helpful tho the most favorable location Is on a levil level stretch of road or at the apex of a slight curve where the stand can be seen at a distance from both directions mrs Al asterman also discussed the nd advantages vantage of neighbor neighborhood co opera tion in roadside marketing cooper co oper aaion in prices and advertising often aads nil all the markets in one district price wars ars have a bad effect on eryon er cs business A operative cooperative co stand offers offer s many to a group because it saves the time and energy of many people formerly engaged g in operating individual stands aali it Is an outlet for farms oil off the road |