Show WHAT advertising IS DOING efficient newspaper advertising is still doing the trick of bringing profits to advertisers and perhaps a little bit better in the depression years than at other times the american newspaper publishers association in a recent survey found out these interesting facts among others four tobacco manufacturers increased their advertising space in 1931 and three showed gains the fourth showing a slight loss over the previous year an automobile company which increased its newspaper advertising outlay 33 per cent increased its earnings 40 per cent an outstanding showing was that made by a manufacturer of 0 electric refrigerators who spent in the newspapers and increased the number of dollars taken in by per cent going back to the tobacco companies their total expenditures for newspaper advertising were increased from in 1930 to in 1931 and their aggregate earnings increased from to fo four other t tobacco dompa companies nies de decreased creag their newspaper advertising space in 1931 and these showed a falling off of 45 per cent in net earnings if you have a real message to offer in the advertising pages it will get over the indications of the last two weeks have shown that the public is beginning to loosen up with its money those who realize this in time will make money out of that knowledge |