Show CALUMET BAKING POWDER CO 00 OPENS broadcasting STATION the calumet baking powder company has opened radio broadcasting station dedicated to athe the neighborhood grocer and the american housewife to provide programs that will be equal to the best existing stations a cooperative arrangement has been made whereby the station is jointly owned and operated by the calumet baking powder company and the gardens the latter being the famous million dollar entertainment enterprise thus making available professional entertainers of the most desirable kind the programs will include fre re ji quent bent talks intended to encourage housewives to buy at home educating them to appreciate the high standard of 0 dependable goods sold by local dealers the station will also be available for use by the local loyalty league a national dealer help bureau having tor for its purpose the sponsoring of the trade at home spirit helen harrington downing hea head d of the home economics department of the calumet bakan baking powder company and other nationally known women will broadcast reg malarly lil aTly odi inefficient home management delivering talks on food products there will also be special style hours during which it Is proposed to have some of the count rys best etyle authorities describe the latest styles in wearing ap home de carting cor ting etc while educational features agi play a prominent part in the operation of the calumet baking powder station there will be an aiDun anun flance dancO or of music and high elass class |