Show TO TAIR ME NON now and then one will come across a fellow who will tell you with a wise smile that it does not pay him to advertise if you happen to be soliciting advertisements this is a nasty thing to have rubbed under your nose for it does not exactly feel good to have told you thusly the newspaper is not of much value as a promoter of business and that giving you an advertisement is more an act of charity than anything else did it ever occur to you mr non advertiser that N you are accepting charity from the man next door to you and from the fellows up and down the street who do advertise the men and omen nomen who want to buy something read the advertisement and there are always people who want to and have to buy no one can deny this fact the newspaper reaches them all and thru its advertising columns draws their attention to certain business houses which carry the articles desired and often it creates the desire tor for articles of which they had no idea of wanting before reading the ad the man who dili did not advertise derives benefit from the store which advertised for the people drawn to town as a matter of course pass his place also and perhaps will buy from him too thus lie he does business and did not hane hae to advertise as he confesses with a wise smile but dl did he ever consider that he be is letting his neighbor pay for him this the other side of it the general run of men like to pass a being generous and yet it is surprising how many like to take and take provided the other man does docs not see it this the case with you mr non advertiser |