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Show THE TOWN DOCTOR (THE DOCTOR OF TOWNS) 1 ' wj ..' .' " . '. : , '"" ' .; If I were President of the Service Ser-vice Clmb or a Chamber of Commerce Com-merce in a town of from two. to two hundred thousand populatio I would, one week, invite all of the gasoline station attendants to luncheon, the next week, all of the hotel clerks, the next the soda fountain and. drug store . clerks, and the next week, I'd have an evening meeting and invite all the waitresses, waiters and restaurant restaur-ant owners. - - ' At these meetings I'd have some well-liked and popular man who had a lot of humor, snap and pep in his make up, give a booster talk on our toWn. Not a lot of undue praise, nor an oration on "Our Home Town", but straight from the shoulder, calling a spade a spade.' I'd sell those men -and women on why they should sell everybody with whom they come in contact on what the town offered, of-fered, what it needed and I'd show them why they should do-it for their own pocketbooks, as well as the town in general. I'd see to it.tfcat facts" and figures fig-ures were placed in their minds and hands that would make it possible for them to put up a real sales talk. Among other ; things, this wtould ' include the growth of the town in the last five years and why, population ', of trade zone and the income derived de-rived from the trade zone, historical his-torical facts, high lights of inter-est, inter-est, and industries.. If the towii had anything fhat no other town had, I'd see that these people had all the details. , In other words, I'd start right now to place in the hands of those who come in contact with tihe potential customers of the town, sales ammunition to sell the town. These people are the - logical people to start with and through them thousands of dollars can be made for every merchant , 1 Every day there is a constant flow of gold dollars going through your city, but no town can expect to get an even break unless they ask for it. "You can't sell 'era, if you don't tell 'em, is as true in town selling as it is in the promotion of any product v |