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Show TREAT YOUR CAR ' WITH AFFECTION Fact That It Is Inanimate Thing Is Lost Sight of by Considerate Owner. (H, KKW1N fj It K EM. Prf1.1-nl r,rer Col-lK Col-lK "f AulilmtHlv Knllifrrlur. ChlcKO.) Man's tendency to ascribe a personality person-ality to his automobile Is In no way surprising. Jt Is Just a natural outgrowth out-growth of his Innate love of pets. Where he used to have a horse as a companion for his play hours he now bestows the affection of a muster upon his motorcar. Kven his dog must share the petting with the sleek, Fpeed-eatlng, Fpeed-eatlng, gasoline quadruped. So man has come to give bis favorite favor-ite car a soul and a name. The fact that it Is an Inanimate thing In the wny of being boneless and deaf Is lost sight of. When business or home troubles arise the man turns to the companionship of his automobile and, like Hip Van Winkle with his dog, goes Into the bills. If tired a romp In the country with his mechanical pet rests him. He confides his yearnings yearn-ings to his car and it responds by Interpreting In-terpreting his every mood. Companionable Motor Pet. And thus It naturally follows that the considerate master has the most companionable motor pet. He who quarrels with his ma'diine gets a response re-sponse that matches. Mistreated, the car behaves as abominably as a wblpped horse or a starved dog. Caressed with proper care and regularly regu-larly fed with water, oil, gasoline. It obeys with all the feeling of a loved one. Kven more th:i all this, man chooses Ms pets from the most efficient effi-cient breeds. So, In picking an automobile, auto-mobile, bis selection falls to the one that will most readily respond to his demands for comfort, power, mileage, dependability anil, at the same time, be economically kept. And comfort means success w-lth motor touring as well as In anything else. Comfort Is the reason for the modern highway. It Is not merely the smooth road hut also the way the road Is posted. There are lots of signs and arrows pointing the way you should go without even having to slarken speed to read them. Of course you can take maps but of what use are these other than to tell you the statistics of the town through which you are passing? Even Mr. Detour's card by the wayside points to future comfort that the country is trying Its darndest to keep the roads In perfect condition. Specialize In Glowing Terms. The open road ! Gosh, It Is no wonder won-der that concerns dealing In automobiles automo-biles and accessories love to specialize special-ize In glowing terms. And don't these advertisements make you want to get the old bus out Into the open to set up your tent and enjoy the company of others who have heeded the glorious glori-ous call of Nature: Tou can Just bet that they do! |
