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Show CASH-IN-AD VANCE TALK By the Publisher. . "SVje wish every subscrih.-r thought enough of the Pyramid Pyra-mid to pay his or her subscription subscrip-tion in advance. Many of them do, but some do not We think a great deal of our subscribers. sub-scribers. There is noth'mg within the bounds of reason we would not do for them. But some thoughtless souls overlook over-look some facts concerning the paper which we now bring to thefir attention. Subscriptions do not sustain this paper. It takes lots of advertising to make up the deficit de-ficit between the cost of running runn-ing the paper, and the subscrip tion revenue. ' It costs money, time and effort ef-fort to secure subscribers and keelp them renewed. That cost must be passed on to subscribers sub-scribers and advertisers. The losses in the business must be absorbed by the profits, if there are any. Certain credit arrangements are essentially necessary in any business. We have bjen pleased to exteiid a reasonable credit on subscriptions to subscribers sub-scribers who needed credit. But we cannot believe that all who accept credit really need it. Certainly credit should not be considered for an indefinite inde-finite period. Our subscription list is a permanent asset of the Pyramid. Pyra-mid. Many subscribers have , been listed for years and years. They are like old friends to a publisher. If we had to go out and renew every subscriber, our subscription costs would be prohibitive. We are striving striv-ing to furnish a high class publication pub-lication at lowest cost. Your cooperation in the matter mat-ter of subscription payments is earnestly requested. |