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Show Sport Pages Well Read Among Athletic Women More women read the sport pages of newspapers than ever before, and the reason Is the recent extensive development develop-ment of amateur sports, said Edward W. Cochrane, sports editor of the Kansas City Journal-Post in addressing address-ing the Inland Dally Press association at Chicago. Put professional sports ln the background back-ground and play up the games in which many take part and are Interested Inter-ested such as tennis, golf, basket ball, track and swimming, and circulation figures will leap upward, he advised. "More people know who Walter Ha-cn is than the British ambassador to the United Slates," he said. "And more of them read the sport page before be-fore they look at the big stories on the first page." |