OCR Text |
Show HISIIIS'S IliS ANSIVEHS.W I NOT JUST A BOLT ? J OF YARD GOODS... it's lovely dresses . ; . : X : ? VS 4 smart pajamas... . new clothes for the kids. : NOT just a bolt of Yard Goods, it's much more than . that! It's the hundreds of useful and pretty things into which the clever fingers of women can transform it. f In a sense, this simple bolt of Yard Goods symbolizes a great American business the J. C. Penney Company. ri r , ' $? Yard Goods were a major part I t si JsiiAil ot 'n trade of Mr. J. C. "t Vr S ? Penney's first little store i$ v1 .'"vS opened 41 years ago in Kern- XJj- merer, Wyoming. , I From the outside this first Pen- Mr. Penney didn't think "How I ney store looked far from im- much can I take!" but "How pressive. Inside, though, people much can I give?" He cut out 1 I discovered it was different. For useless frills, charge accounts I it set a new pattern of low-cost and deliveries; pared prices to I retail store service as neighborly the bone; preferred many sales I and as typically American as at small profit to a few at large 1 1 ride-sharing and quilting bees! profit-' I THE PENNEY IDEA GREW TODAY PENNEY f i STORES DOT THE MAP! I I Kemmerer took to that first shirts, or overalls it sells in 1 Penney store! So did Moscow, Waltham, Massachusetts, or sj Idaho later on. And Salt Lake Stockton, California, or Chilli- City, Utah. And San Antonio, cothe, Ohio, it pays back rich 1 Texas. And today there are over dividends in local salaries, ad- 1600 Penney stores in all 48 vertising, rent and taxes. I states. - Today Penney stores from For every hundred dollars Coast to Coast, in neighborly worth of sheets, or blankets, or fashion, are helping to balance shoe?, or yard goods the Penney the household budgets of mil- I store sells in Peoria, Illinois or , lions of Americans. Today Mr. Scranton, Pennsylvania, or Savan- Penney's 41 year old idea of f nah, Georgia, it pays back hon- success through giving, rather est and substantial savings. than taking, is still the Penney For every hundred dresses, or way. t -v fdL" ' s" f fts vJ14 f-r V ;-rr . -"--v If Avs yew ti- v- -v Every time short rations keep your It's 5nrfnvq (.1 , I v ;N car idle it's really like the Axb try- ' ant ro M d0Sely 88 I ' I U - - 1 "8 to dose engine with add whv .0t.ectlve PlatiS- That's l ;-r h All the AxisLedsistte acid pToI ImaST'-T OIL-PLATES) V acta of combustion always left in .iZP T 1 quiek' t' , , unavoidable acid wasn't so bad as oil-plating Wn U L,"r when cleaned out pretty well, sev- n r I: edthSe:-;r.ecor,ploiL:y. f;u k jV? c.;r '.-.!: I::.:,-. j,',"0' l ? -LATINn. It1;r: j ') Leu laaeasoJ lo corrode metal. ',',: Vax,!,"'c ''woeacotipona" V '-'I I ' To kc-ep your tools from. co-0c' ''"f. you r!'''--i't give ltunSrv r j v'j iy-apr-lyoil-ainand. C'onnawatyota- ? o-uhut internal add cordon. |